For this year’s Audiovisual Media Days in Munich, we had a closer look at Germany’s Online Video Trends.
In February 2014, 44.9 million people (equaling 79% of Germany’s online population) watched videos on their laptop or desktop computers. While PC viewership numbers have been stagnating in comparison to 2013 due to high market penetration rates, mobile video consumption continues to rise.
Nearly 16 million people in Germany now consume videos on their mobile phones – a Year-on-Year growth of 37% as the shift to multi-platform content consumption continues.