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When it comes to making online video audiences targetable and valuable, big sweeping numbers and unfamiliar, ambiguous metrics such as ‘streams’ can mislead us into thinking that video is complicated, or that video audiences are somehow hard to understand and reach in meaningful, measurable and scalable ways. Tania Yuki, Comscore’s online video industry expert, cracks open the black box and goes behind the stream, to the people who are being reached every day with something of value to them – quality, relevant video.