Apresentações e documentos

Março 24, 2014

Consumers' Multi-Media Path to Purchase

Palestrante: Gian Fulgoni
Evento: Visa Payment Forum

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At Visa's annual Payment Forum, Gian describes how the consumer's path to purchase has changed as digital media meets traditional media. Further, he provides an update of the state of digital commerce and provides insights into CPG purchasing via e-Commerce. The Multi-Platform Omnivore takes center stage, and retailers and marketers must be ready to meet demands across channels.


Tags: CPG, e-Commerce