Apresentações e documentos

Maio 23, 2014

Transparency & Data Branding in the Age of Programmatic Buying

Palestrante: Scott Joslin, VP International Advertising Effectiveness. comScore Inc.
Evento: Masterclass Programmatic Trading

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Scott Joslin explores the latest implications of branded advertising in the face of an increasingly programmatic universe.

This presentation covers several topics including:

  • Programmatic buying offers advertisers and publishers compelling cost efficiencies coupled with branding impact of digital ads
  • In programmatic audience buying, several potential problem areas, such as brand safety, viewability or targeting accuracy, need to be addressed
  • In-flight optimization of programmatic media plans dramatically increases ROI
Tags: Ad Validation, Advertising, Audience Analytics, Programmatic Buying, Viewability