- 14 dezembro, 2015

The Value of a Digital Ad

Palestrante: Cai Fang, Vice President, China, Comscore, Inc. & Rana Deepender, CEO, Greater China, Millward Brown

In this keynote presentation, Cai Fang, Vice President, China, Comscore, Inc., together with Rana Deepender, CEO, Greater China, Millward Brown, shared how delivery and brand/sales effect can drive advertising ROI in a cross-media world.