Apresentações e documentos

Whitepaper Abr. 22, 2014 | Share UK Digital Market Overview March 2014

UK Digital Market Overview March 2014

Your monthly snapshot of UK digital audience trends. The audience increases we saw in December continued in January as consumers may have sought to take advantage of post Christmas sales. The Total Digital Population grew 1.3%, driven by PC access +0.3%, video consumption +0.8% with mobile usage remaining static Leia mais

Por: Hélène Azevedo Tags: Demographics, Mobile, Multi-Platform, Rankings, Video

Whitepaper Abr. 22, 2014 | Share Dutch Digital Market Overview March 2014

Dutch Digital Market Overview March 2014

Your monthly snapshot of digital audience trends. In March 2014, 13.3 million internet users went online via a laptop or desktop computer, while 11.1 million users also watched videos online. Leia mais

Por: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Video

Apresentação Abr. 17, 2014 | Share Multi-Platform Measurement in Russia

Multi-Platform Measurement in Russia

In this Russian presentation Owen West, comScore Vice President describes the importance of media planning for consumers on multiple devices. Leia mais

Tags: Mobile, Multi-Platform

Apresentação Abr. 16, 2014 | Share The Evolution of Digital Advertising

The Evolution of Digital Advertising

Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... Leia mais

Por: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Audience Measurement, Marketing Research, Multi-Platform

Apresentação Abr. 15, 2014 | Share

Qualifying and Personifying Big Data for Business Decisions

Magid Abraham gives real examples and insight into the revolutionary enterprise analytics solution that is transforming modern business. Leia mais

Por: Magid M. Abraham, Ph.D. Tags: Ad Validation, Audience Measurement, Big Data, Marketing Research, Web Analytics

Apresentação Abr. 14, 2014 | Share The Evolution of Digital Advertising

comScore Day Italia

During the comScore Day Italia event, Gian Fulgoni, comScore Chairman and Co-founder presented The Evolution of Digital Advertising: From Direct Response to Branding where he describes key findings on campaign optimization, viewability and the importance of cross-platform measurement. Leia mais

Por: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Multi-Platform

Apresentação Abr. 9, 2014 | Share

Trends Shaping Local Search in 2014

In this presentation, comScore, 15Miles, and Neustar discuss key insights from the 7th annual Local Search Study. Learn how to create a positive online experience for potential customers, driving in-store and online purchases. Leia mais

Tags: Local, Busca

Apresentação Abr. 9, 2014 | Share Online Campaign Optimisation and Validation

German Webinar: Online Campaign Optimisation and Validation

This webinar, presented in German by Peter Bernschneider, provided insights into how advertisers and agencies can leverage comScore vCE to optimise and validate their online campaigns. Leia mais

Por: Peter Bernschneider Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Apresentação Abr. 7, 2014 | Share

Video Metrix® Launch in Colombia

In this presentation, comScore Senior Product Manager Dan Piech provides insight into digital video consumption in Colombia using comScore Video Metrix®, a new video measurement service in Colombia. Leia mais

Por: Dan Piech Tags: Video

Whitepaper Abr. 2, 2014 | Share 2014 US Digital Future in Focus

2014 U.S. Digital Future in Focus

2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. In this whitepaper, we will examine how today’s digital media landscape has changed over the past few years... Leia mais

Por: Adam Lella, Andrew Lipsman, Kate Dreyer Tags: Advertising, e-Commerce, Mobile, Multi-Platform, Busca, Social, Video

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