Apresentações e documentos

Apresentação Abr. 17, 2014 | Share Multi-Platform Measurement in Russia

Multi-Platform Measurement in Russia

In this Russian presentation Owen West, comScore Vice President describes the importance of media planning for consumers on multiple devices. Leia mais

Tags: Mobile, Multi-Platform

Apresentação Abr. 16, 2014 | Share The Evolution of Digital Advertising

The Evolution of Digital Advertising

Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... Leia mais

Por: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Audience Measurement, Marketing Research, Multi-Platform

Apresentação Abr. 15, 2014 | Share

Qualifying and Personifying Big Data for Business Decisions

Magid Abraham gives real examples and insight into the revolutionary enterprise analytics solution that is transforming modern business. Leia mais

Por: Magid M. Abraham, Ph.D. Tags: Ad Validation, Audience Measurement, Big Data, Marketing Research, Web Analytics

Apresentação Abr. 14, 2014 | Share The Evolution of Digital Advertising

comScore Day Italia

During the comScore Day Italia event, Gian Fulgoni, comScore Chairman and Co-founder presented The Evolution of Digital Advertising: From Direct Response to Branding where he describes key findings on campaign optimization, viewability and the importance of cross-platform measurement. Leia mais

Por: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Multi-Platform

Apresentação Abr. 9, 2014 | Share

Trends Shaping Local Search in 2014

In this presentation, comScore, 15Miles, and Neustar discuss key insights from the 7th annual Local Search Study. Learn how to create a positive online experience for potential customers, driving in-store and online purchases. Leia mais

Tags: Local, Busca

Apresentação Abr. 9, 2014 | Share Online Campaign Optimisation and Validation

German Webinar: Online Campaign Optimisation and Validation

This webinar, presented in German by Peter Bernschneider, provided insights into how advertisers and agencies can leverage comScore vCE to optimise and validate their online campaigns. Leia mais

Por: Peter Bernschneider Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Apresentação Abr. 7, 2014 | Share

Video Metrix® Launch in Colombia

In this presentation, comScore Senior Product Manager Dan Piech provides insight into digital video consumption in Colombia using comScore Video Metrix®, a new video measurement service in Colombia. Leia mais

Por: Dan Piech Tags: Video

Whitepaper Abr. 2, 2014 | Share 2014 US Digital Future in Focus

2014 U.S. Digital Future in Focus

2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. In this whitepaper, we will examine how today’s digital media landscape has changed over the past few years... Leia mais

Por: Adam Lella, Andrew Lipsman, Kate Dreyer Tags: Advertising, e-Commerce, Mobile, Multi-Platform, Busca, Social, Video

Whitepaper Mar. 31, 2014 | Share 2014 Canada Future in Focus

2014 Canada Digital Future in Focus

comScore presents the 2014 Canada Digital Future in Focus, our annual report on how the prevailing trends in web usage, online video, digital advertising, mobile, social media and e-commerce are defining the current Canadian marketplace and what these trends mean for the year ahead. Leia mais

Por: Kevin Duong Tags: Advertising, Mobile, Multi-Platform, Busca, Video

Apresentação Mar. 26, 2014 | Share

Bonnes Pratiques: de nouvelles perspectives pour la publicité digitale

Strategies, media reference in France for communications, marketing and medias, organized a conference to address all digital issues advertisers are facing from an organizational, behavioral or technological point of view. Leia mais

Tags: Advertising, Programmatic Buying, Viewability

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