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Whether they’re on a tablet or a smartphone, digital visitors are hungry for content. In fact, Comscore data show that multi-platform users consume 23% more content than PC-only users. You know that your customers are multi-platform, but can your measurement keep up? In this presentation given at the Digital Analytics Association (DAA) LA Symposium, Comscore Digital Analytix® vice president Jodi McDermott examines how emerging multi-platform consumer dynamics can create opportunities for businesses. By adopting a unified and holistic approach to the digital consumer, companies can gain the insights needed to optimize their digital strategies and align around their most compelling long-term opportunities.
This presentation also explores how multi-platform measurement provides smarter answers to new questions like: