Google Expands Reach to 70 Percent of the French Internet Audience
LONDON, UK, OCTOBER 1ST, 2007 – Comscore (NASDAQ: SCOR), a leader in measuring the digital world, today released its report on the top Internet properties and top gaining properties in France for August, based on data collected through the Comscore World Metrix audience measurement service.
Google was the most visited property in August, with 18.7 million unique visitors, representing 69.5 percent of the total French Internet audience. It was followed by Microsoft Sites, which attracted 16.7 million unique visitors, a 62.3 percent reach.
Meanwhile, French social networking site, Skyrock Network, which ranks as the second most popular social networking site in all of Europe, was the country’s eighth most visited site, with 9.4 million unique visitors – a 3.3 percent growth in traffic over the previous month.
Top 10 French Online PropertiesRanked by French Unique VisitorsAugust 2007 vs. July 2007Total France, Age 15+ – Home and Work Locations*Source: Comscore World Metrix
Property
Total Unique Visitors (000)
% Reach
July 2007
Aug 2007
% Change
Total French Internet Audience
26,485
26,852
1.4%
100.0%
Google Sites
18,238
18,673
2.4%
69.5%
Microsoft Sites
16,774
16,738
-0.2%
62.3%
France Telecom
13,923
13,649
-2.0%
50.8%
Iliad/Free.fr Sites
12,407
12,233
-1.4%
45.6%
eBay
11,349
10,888
-4.1%
40.6%
Yahoo! Sites
10,932
10,623
-2.8%
39.6%
Groupe Pages Jaunes
11,248
10,570
-6.0%
39.4%
Skyrock Network
9,113
9,414
3.3%
35.1%
Groupe PPR
8,933
8,362
-6.4%
31.1%
Wikipedia Sites
7,523
7,437
-1.1%
27.7%
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
French automotive magazine, LaCentrale.fr - a publication through which visitors can buy and sell vehicles and parts - was the fastest growing property in France. The site increased total traffic by 22 percent, to reach 1.6 million unique visitors.
Sparked in part by the onset of the French football season, Newsweb, a property focusing predominantly on sports and targeted at a male audience, was the second fastest growing site, with total traffic increasing by 12.8 percent to 1.5 million unique visitors. Interestingly, a third of the site’s total traffic was comprised of women, who accounted for 552,000 unique visitors.
As has been the case throughout the summer months, travel and holiday sites also proved popular. Reflecting the lateness of the summer holiday season, Lastminute.com was the fastest growing of these properties in August, with traffic increasing by 12.7 percent, to 2.7 million unique visitors. It was followed by Amadeus Global Travel Distribution, a site which positions itself as the largest processor of travel bookings in the world, and which enjoyed a 10.6 percent growth in August to reach 3.6 million unique visitors.
dicodunet.com, a French language site in the mould of Wikipedia, the global encyclopedia property and itself the tenth largest property in France with 7.4 million unique visitors, experienced a 4.5 percent growth to reach 1.5 million unique visitors. The largest of the top 10 fastest growing sites was Cyrealis, an online media entertainment presence that includes a number of online magazines. It increased total traffic in August by 7.4 percent to reach 4.3 million unique visitors.
Delphine Gatignol, Comscore’s Business Development Manager for France, said: “This is a dynamic range of growing sites. It is interesting to see that in the month of August – a traditionally quiet period for general media consumption – it is not just travel and holiday sites that have benefited from increased traffic.”
Top 10 French Gaining PropertiesRanked by French Unique VisitorsAugust 2007 vs. July 2007Total France, Age 15+ – Home and Work Locations*Source: Comscore World Metrix
% change
LACENTRALE.FR
1,304
1,590
22.0%
Newsweb
1,316
1,485
12.8%
Lastminute.com Sites
2,393
2,698
12.7%
RTL Group Sites
1,515
1,704
12.5%
Amadeus Global Travel Distribution
3,231
3,572
10.6%
Cyrealis
4,011
4,309
7.4%
CNAF
2,072
2,219
7.1%
CANALBLOG.COM
2,843
2,992
5.3%
DICODUNET.COM
1,472
1,539
4.5%
Groupe Auchan
1,631
1,694
3.9
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com