TV Viewers Turn to Internet for Fresh Content with Shows on Summer Hiatus; Hulu Reaches All-Time High with 457 Million Video Views
RESTON, VA, August 27, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released July 2009 data from the Comscore Video Metrix service, showing that 158 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month.
Top 10 Video Content Properties by Videos Viewed
In July, Google Sites continued to rank as the top U.S. video property with a record 8.9 billion videos viewed, making up 42 percent of all videos viewed online. YouTube.com accounted for more than 99 percent of all videos viewed at the property. Viacom Digital ranked second with 812 million (3.8 percent) followed by Microsoft Sites with 631 million videos viewed (3.0 percent).
Top U.S. Online Video Content Properties* by Videos ViewedJuly 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Property
Videos (000)
Share (%) of Videos
Total Internet
21,371,342
100.0
Google Sites
8,953,948
41.9
Viacom Digital
812,343
3.8
Microsoft Sites
630,631
3.0
Fox Interactive Media
558,500
2.6
Hulu
457,010
2.1
Turner Network
390,848
1.8
Yahoo! Sites
374,746
Disney Online
169,756
0.8
CBS Interactive
150,165
0.7
ABC Television
137,800
0.6
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Top 10 Video Content Properties by Viewers
More than 158 million viewers watched an average of 135 videos during the month of July. Google Sites surpassed its all time high with 121 million unique viewers during the month (74.1 videos per viewer), followed by Microsoft Sites with 65 million viewers (9.8 videos per viewer) and Fox Interactive Media with 52 million viewers (10.8 videos per viewer).
Top U.S. Online Video Content Properties* by Unique ViewersJuly 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Unique Viewers (000)
Average Videos per Viewer
158,384
134.9
120,852
74.1
64,540
9.8
51,830
10.8
47,363
7.9
42,415
19.2
38,132
12.0
35,676
11.0
30,736
4.9
AOL LLC
24,161
5.2
FACEBOOK.COM
20,517
4.0
Top Video Ad Networks by Potential Reach
In July, ScanScout Network ranked as the #1 video ad network with a potential reach of 80.1 million viewers, or 50.6 percent of the total viewing audience. Tremor Media ranked second with a potential reach of 71.1 million viewers (44.9 percent penetration) followed by YuMe Video Network with 68.1 million viewers (43.0 percent).
Top U.S. Online Video Ad Networks by Potential Unique ViewersJuly 2009Total U.S. – Home/Work/University LocationsSource: Comscore Video Metrix
Viewer Penetration
Total Internet : Total Audience
ScanScout Network - Potential Reach
80,134
50.6
Tremor Media - Potential Reach
71,170
44.9
YuMe Video Network - Potential Reach
68,163
43.0
Broadband Enterprises Video Network - Potential Reach
62,680
39.6
BrightRoll Video Network - Potential Reach
62,357
39.4
Advertising.com Video Network - Potential Reach
53,802
34.0
SpotXchange Video Ad Network - Potential Reach
47,428
29.9
Break Media Video Ad Network - Potential Reach
36,262
22.9
Nabbr - Potential Reach
19,918
12.6
Other notable findings from July 2009 include:
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com