Press release

Green Monday Online Desktop Spending Up 15 Percent Year-Over-Year to $1.62 Billion to Rank as 5th Heaviest Day of the Holiday Season-to-Date

Online Desktop Spending Up 14 Percent Since Thanksgiving vs. 11 Percent Prior to the Holiday

RESTON, VA, December 14, 2016 – comScore (NASDAQ: SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 42 days of the November-December 2016 holiday season. For the holiday season-to-date, $49.3 billion has been spent online, marking a 12-percent increase versus the corresponding days last year. Green Monday (Dec. 12) reached $1.62 billion in desktop online spending, up 15 percent versus the corresponding shopping day a year ago, representing the fifth heaviest online spending day of the holiday season-to-date after Cyber Monday; Tuesday, Nov. 29; Black Friday and Friday, Dec. 9.

2016 Holiday Season To Date vs. Corresponding Days* in 2015
Non-Travel (Retail) E-Commerce Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Desktop Computers
Source: comScore, Inc.

 

 

Millions ($)
2015 2016 Percent Change
Season to Date (Nov. 1-Dec. 12, 2016) $43,907 $49,304 12%
Pre-Thanksgiving (Nov. 1-23, 2016) $19,206 $21,263 11%
Thanksgiving thru Green Monday (Nov. 24-Dec. 12) $24,701 $28,041 14%
Thanksgiving Day (Nov. 24) $1,096 $1,287 17%
Black Friday (Nov. 25) $1,656 $1,970 19%
Holiday Weekend (Nov. 26-27) $2,169 $2,486 15%
Cyber Monday (Nov. 28) $2,280 $2,671 17%
Thanksgiving thru Cyber Monday $7,201 $8,414 17%
Cyber Week (Nov. 28-Dec. 4) $9,745 $10,980 13%
  Cyber Week Mon-Fri (Nov. 28-Dec. 2) $7,815 $8,802 13%
  Cyber Weekend (Dec. 3-4) $1,929 $2,178 13%
Most Recent Week (Dec. 5-11) $8,627 $9,698 12%
  Most Recent Work Week Mon-Fri (Dec. 5-9) $6,739 $7,579 12%
  Most Recent Weekend (Dec. 10-11) $1,888 $2,119 12%
Green Monday (Dec. 12) $1,408 $1,621 15%

*Corresponding days based on corresponding shopping days (November 3 thru December 14, 2015)

“We have continued to see strong online spending since Thanksgiving, with Green Monday marking the 19th consecutive billion-dollar day on desktop, bringing the total number of days achieving this milestone up to 27 for the season. This far surpasses last year’s record of nine consecutive billion-dollar days, and it’s likely we will see this trend continue through at least the end of this week before the season officially begins winding down,” said comScore CEO Gian Fulgoni. “While Green Monday’s importance to holiday e-commerce has slightly waned in recent years as other days like Black Friday gain in influence, its 15 percent year-over-year growth rate gives us an encouraging sign for this last major online buying week of the season. With Free Shipping Day on Friday, December 16, we expect one last surge in online buying to close out the heavy part of the season on a high-note.”

For more online retail insights from the 2016 holiday season, visit our comScore blog or check out our most recent press releases.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit comscore.com.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

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