STIR Announces Improvements to New Online Audience Measurement Data in the Netherlands
Amsterdam, The Netherlands, June 20, 2012 – JIC STIR, which chose comScore and Intomart GfK as the new online media measurement currency in the Netherlands, has today announced that the data is expected to be available in July 2012. The measurement of online audiences has been considerably improved and includes the measurement of time spent online on any particular website (STIR members and non-STIR members) as well as the measurement of streams.
For the full release in Dutch, please click here.
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Tags: Audience Measurement