Imprensa e eventos

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Fev - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

24 Abr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Abr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 Mai - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Case Study Out. 30, 2013 | Share Brand Effectiveness through Mobile: An Oreo Case Study

Brand Effectiveness through Mobile: An Oreo Case Study

Oreo case study on the branding impact of mobile campaigns. This research was jointly conducted by comScore, the IAB and Vibrant Media. Leia mais

Por: Stephanie Adamo Tags: Ad Impressions, Advertising, Engagement, Mobile, Smartphone

Blog Set. 23, 2013 | Share

Do Mobile Ads Even Work? New comScore Research Says “Yes”

By now, the digital media industry is well-versed in the issues that accompany the rapid shift of eyeballs to mobile as monetization and ad spend continue to lag. While eventually we would expect for the dollars to follow the eyeballs, many in the industry have openly wondered if that will ever happen or if mobile ads are even effective. New comScore... Leia mais

Por: Stephanie Adamo Tags: Advertising, Mobile

Whitepaper Mar. 4, 2013 | Share

2013 Canada Digital Future in Focus

comScore presents the 2013 Canada Digital Future in Focus, its annual report on how the prevailing trends in web usage, online video, digital advertising, mobile, social media and e-commerce are defining the current Canadian marketplace and what these trends mean for the year ahead. Leia mais

Por: Kevin Duong, Stephanie Adamo Tags: Advertising, Audience Measurement, Connected Devices, Engagement, Mobile, Multi-Platform, Video, Retail, Busca, Social, Tablets

Press release Fev. 14, 2013 | Share 2013 US Digital Future in Focus

comScore Releases the “2013 U.S. Digital Future in Focus” Report

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the 2013 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current digital marketplace and what these trends mean... Leia mais

Por: Stephanie Adamo Tags: Advertising, Audience Measurement, Connected Devices, Engagement, Mobile, Multi-Platform, Video, Retail, Busca, Smartphone, Social, Tablets

Whitepaper Fev. 14, 2013 | Share

2013 U.S. Digital Future in Focus

2012 was a milestone year in the life of digital as several watershed events brought the digital marketplace to new heights and laid the groundwork for the future of the industry. From the London Olympics to the Facebook IPO to the U.S. Presidential Election, this past year saw digital media’s continued rise in prominence as part of Americans’ lives... Leia mais

Por: Andrew Lipsman, Carmela Aquino, Stephanie Adamo Tags: Advertising, Audience Measurement, Connected Devices, Engagement, Mobile, Multi-Platform, Video, Retail, Busca, Social, Tablets

Press release Nov. 26, 2012 | Share

comScore Announces Availability of Brand Survey Lift™ Pulse, a Campaign Branding Effectiveness Solution for Measuring Breakthrough and Impact in Real-Time

comScore, Inc. (NASDAQ: SCOR) today announced the availability of Brand Survey Lift™ Pulse (BSL Pulse), an actionable, integrated and accurate campaign branding effectiveness product for measuring the breakthrough and impact of campaigns in real-time. BSL Pulse enables agencies, publishers and brands to optimize campaigns in-flight, thereby helping... Leia mais

Por: Stephanie Adamo Tags: Ad Impressions, Advertising, Attribution

Press release Ago. 3, 2012 | Share

comScore and PMB Jointly Release the Fourth Fused Database in Canada Combining Print Readership, Internet Behaviour and Product Usage Data

comScore, Inc. (NASDAQ: SCOR) and PMB Print Measurement Bureau today announced the release of the fourth fused database linking Canadians’ online media habits with print readership data, along with product and brand usage, all in a single database. The fused data are available exclusively to PMB member companies and comScore Canada clients. Leia mais

Por: Stephanie Adamo Tags: Social

Press release Jun. 11, 2012 | Share

comScore and CIMM Release Research Paper “How Multi-Screen Consumers Are Changing Media Dynamics”

comScore, Inc. (NASDAQ: SCOR) and the Coalition for Innovative Media Measurement (CIMM) today released a research white paper entitled How Multi-Screen Consumers Are Changing Media Dynamics, revealing several new findings about the viewing habits of consumers who engage with media brands across multiple touchpoints. To download a complimentary copy... Leia mais

Por: Stephanie Adamo Tags: Video, Web Traffic

Apresentação Jun. 5, 2012 | Share

Surviving the Upfronts in a Cross-Media World

In this report, comScore provides an actionable guide for success in this year’s TV and digital upfronts. The report details the rise of online video and a current portrait of the content and ad viewing landscape. Also featured are critical insights for building cross-media campaigns across TV and digital video media, including cross-media campaign... Leia mais

Por: Judy Bahary, Stephanie Adamo Tags: Media & Entertainment, Video, TV

Press release Jun. 5, 2012 | Share

comScore Releases Report, “Surviving the Upfronts in a Cross-Media World,” for Advertisers, Agencies and Media Buyers

comScore, Inc. (NASDAQ: SCOR) today released a report entitled Surviving the Upfronts in a Cross-Media World, an actionable guide for success in navigating the cross-media landscape during this year’s TV and digital upfronts. The report examines the maturation of the online video market as a supplement to traditional television advertising and the... Leia mais

Por: Stephanie Adamo Tags: Connected Devices, Cross Media, Video

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