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Apresentação Mai. 30, 2016 | Share

Решения comScore для прозрачности купли-продажи рекламы в Programmatic

The importance of trust and transparency in the Programmatic

During this session, Sergey Onishenko, Sales Director, Russia & CIS presents around the importance of trust within the programmatic environment and the tools available that comScore can help with the industry to achieve this and improve programmatic ROI. Leia mais

Blog Mai. 30, 2016 | Share

Ad Fraud in Mobile Advertising: The Next Battleground

The often-quoted suggestion that “the only thing necessary for the triumph of evil is for good men to do nothing” was first uttered long before sophisticated digital advertising fraud threatened marketing budgets around the globe, but the principles have never been more relevant. The tools to combat fraud exist, but a proactive and informed effort... Leia mais

Apresentação Mai. 26, 2016 | Share

Digital Advertising Is Dirty. Can Technology Clean It Up?

Digital Advertising Is Dirty Can Technology Clean It Up

In this presentation, Martin Bromfield, VP Advertising EMEA at comScore reviews current challenges affecting media buyers in digital advertising today. Martin also shared a panel with Chris Le May from DataXu, Pete Robins, agenda21, Keith Moor, Santander and Victoria Eastwood, Financial Times. Leia mais

Apresentação Mai. 25, 2016 | Share

The Value of a Digital Ad: How Delivery and Brand/Sales Effect Can Drive Advertising ROI

The Value of a Digital Ad

This presentation curates insights from comScore and Millward Brown in an overview of both delivery metrics (in-view, fraud-free, brand safe and to a targeted, human audience) and effectiveness measures that identify brand and sales impact. In successfully aligning these components, we will be better positioned to help brands determine true ROI, and... Leia mais

Apresentação Mai. 24, 2016 | Share

Non-Human Traffic: Why It Matters and Why You Should Care

Non-Human Traffic: Why It Matters and Why You Should Care

The issue of fraudulent and invalid traffic (IVT) has the online advertising industry reeling, and with good reason: If an ad isn’t reaching a real person, that’s a real problem. See the presentation to understand the importance of this issue. Leia mais

Press release Mai. 24, 2016 | Share

comScore Receives ABC Accreditation for Content Verification

comScore, Inc. (NASDAQ: SCOR) today announced that ABC UK (Audit Bureau of Circulations) has certified its Content Verification solution, continuing its status as a certified solution for the digital ad market in the UK. Content Verification is part of comScore validated Campaign Essentials™ (vCE®), which provides an unduplicated accounting of impressions... Leia mais

Data Gem Mai. 31, 2016 | Share

Referências Publicitárias da comScore do 1° Trimestre 2016

Referências Publicitarias da comScore do 1 Trimestre 2016

Como o Bloqueio de Anúncios, Tráfego Inválido e Visibilidade afetam o fornecimento da campanha Leia mais

Apresentação Mai. 23, 2016 | Share

O perfil do consumidor brasileiro e o panorama do e-commerce no Brasil e no mundo

Mobile and Ecommerce Landscape in Brazil

Luciana Burger, Diretora Gerente da comScore Brasil, apresentou o panorama digital, como as pessoas estão utilizando as multiplataformas para consumir os conteúdos, o panorama do mobile, tendências internacionais, qual publicidade está gerando vendas para os e-tailers e o cenário do E-Commerce no Brasil. Leia mais

Apresentação Mai. 23, 2016 | Share

State of the U.S. Online Retail Economy in Q1 2016

State of the U.S. Online Retail Economy in Q1 2016

In this presentation, comScore VP of Marketing & Insights Andrew Lipsman takes an in-depth look at the latest online retail trends and their impact on retailers going forward. Leia mais

Press release Mai. 19, 2016 | Share

comScore and News UK Win IAB Europe Research Award for Research and Data Innovation

comScore, Inc. (NASDAQ: SCOR) announced that they have been selected as the winner of the 2016 IAB Europe Research Award for Research and Data Innovation on their recent study with News UK and Keller Fay. Leia mais