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Market Ranking Nov. 21, 2014 | Share

comScore Releases October 2014 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 191.5 million Americans watched online content videos via desktop computer in October 2014. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property, and Disney/Maker... Leia mais

Market Ranking Nov. 21, 2014 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for October 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for October 2014 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 236.1 million unique... Leia mais

Apresentação Nov. 20, 2014 | Share

State of the U.S. Online Retail Economy in Q3 2014

State of the U.S. Online Retail Economy in Q3 2014

Desktop e-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is providing an increasingly meaningful contribution to total digital commerce. Leia mais

Press release Nov. 20, 2014 | Share

comScore Announces Launch of MMX® Multi-Platform in Italy to Provide Unduplicated Accounting of Audience size and Demographics Across Multiple Devices

comScore, Inc. (NASDAQ: SCOR) announced the launch of MMX® Multi-Platform in Italy, the next generation of digital audience measurement and media planning. Building on MMX®, Mobile Metrix® and Video Metrix® from the comScore Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audience size and demographics that reflects... Leia mais

Press release Nov. 20, 2014 | Share

comScore Launches Authorized Tagging Partners Program for vCE Mobile to Measure Campaign Performance in Mobile Campaigns

comScore, Inc. a global leader in measuring the digital world, today announced a comprehensive partnership program for validated Campaign Essentials™ Mobile (vCE® Mobile), comScore’s campaign measurement solution for demographic delivery insights across smartphones and tablets, to enable accurate and holistic measurement of mobile campaign performance.... Leia mais

Blog Nov. 20, 2014 | Share

A Security + Big Data Approach to Non-Human Traffic Removal

In order to create comprehensive capabilities to remove non-human traffic (NHT) comScore has been at the forefront of the idea of combining IT security techniques with big data analytics. This approach begins by identifying threats through in-depth investigation of our diverse data assets and leads to the development of NHT filters that are deployed... Leia mais

Video Nov. 20, 2014 | Share

What will this holiday season bring for e-commerce?

Gian Fulgoni on CNBC about the Shopping Season ahead

Gian Fulgoni talks to CNBC about online retail expectations for the shopping season ahead. View

Blog Nov. 20, 2014 | Share

Setting Campaign Delivery Expectations

Setting Campaign Delivery Expectations

With digital being heralded as the most measureable and targetable medium, there is a prevailing belief that every ad impression should be able to hit its target audience with precision and every ad should be viewable to the target consumer. In reality, however, that’s not the case. Leia mais

Blog Nov. 19, 2014 | Share

As Ad Viewability Gains Importance across the Globe, ABC UK Gives comScore Stamp of Approval on Viewability Measurement

ABC Certification comScore

In the United Kingdom today, the Audit Bureau of Circulations (ABC) issued its first report and certification with respect to online ad viewability. We’re delighted to announce that the comScore validated Campaign Essentials™ (vCE®) Validation suite was included in this report, and that we have received the ABC’s certification. The findings of... Leia mais

Apresentação Nov. 19, 2014 | Share

comScore and Warc Webinar: Lessons Learned in Digital Advertising

comScore and Warc Webinar Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty Leia mais