Imprensa e eventos


Apresentação Nov. 28, 2014 | Share

Lessons Learned in Digital Advertising: From Direct Response to Branding

Lessons Learned in Digital Advertising: From Direct Response to Branding

What’s past is prologue, and as digital advertising continues to grow in sophistication there’s a lot we can learn from its evolution. From click-through rates and cookie deletion to sales lift, in-target delivery, viewability and cross media measurement, Jacques Tchenio, VP Sales in France, has highlighted key learnings comScore has uncovered in... Leia mais

Apresentação Nov. 28, 2014 | Share

Pulling the Pieces Together: Data in a Multi-Platform, Multi-Device World

Pulling the Pieces Together Data in a Multi-Platform Multi-Device World

It’s fight or flight in the brave new digital world. Users are accessing Internet content from an increasingly diverse set of devices. The PC is no longer the norm de rigueur as consumers now have choices between PCs, tablets, smartphones, and even gaming consoles and smart TVs. Businesses have had to build mobile apps, mobile websites and responsive... Leia mais

Market Ranking Nov. 27, 2014 | Share

Sweden Top 20 October 2014

Sweden Top 20 October 2014

Nearly 10 billion pages were viewed by Sweden’s 6.5 million online users in October 2014 – never in H2 2014 did Swedish users browse more content. While Google (5.8 million Unique Visitors) and Microsoft (5.2 million) maintained their top positions in the Top 20, Schibsted Media Group claimed #3 position from Bonnier Group due to a 3% Month-on-Month... Leia mais

Market Ranking Nov. 27, 2014 | Share

Finland Top 20 October 2014

Finland Top 20 July 2014

In October 2014, Finland’s 3.6 million online users spent over 4.5 billion minutes (a 10% increase in comparison to September) surfing the web via their PCs or laptops. While all of the Top 10 Online Properties maintained their positions in the ranking, Yleisradio Oy saw by far the biggest increase in Unique Visitors (+9% MoM). Independent media network... Leia mais

Blog Nov. 27, 2014 | Share

Lessons Learned in Digital Advertising

Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty. Finding ways to do this in the most efficient manner is vital, and being able to quantify a return... Leia mais

Data Gem Nov. 27, 2014 | Share

France vs. Germany: How Online-Users Engage with Platforms every Month

France vs Germany How Online Users Engage with Platforms every Month

Insights gained from MMX® Multi-Platform show that while both countries are home to a multi-platform majority, users in Germany (59%) are overall more likely to access online content via both PC and mobile devices in a given month than their French counterparts (51%). However, deeper analysis of the selected 14-25 target group in France suggests that... Leia mais

Apresentação Nov. 26, 2014 | Share

Video Consumption & Measurement in a Multi-Platform, Multi-Device World

Video Consumption and Measurement in a Multi-Platform Multi-Device World

The growth of public Wi-Fi and higher speed mobile Internet, as well as a wider range of streaming devices, has led to an explosion of opportunities for consumers to enjoy video content. Providers and advertisers need a means of operating in this fragmented environment. The ability to recognise audiences on whatever platform they choose to engage with... Leia mais

Apresentação Nov. 25, 2014 | Share

Consumer Purchase Patterns in Online Travel: Decisions In A Multi-Platform World

LAC Travel Payments Day

Travel is experiencing the shift towards mobile in the United States. This presentation looks at how smartphones and tablets impact travel from servicing to purchasing, and what that may hold for Latin America in the future. Leia mais

Press release Nov. 25, 2014 | Share

comScore Reports $17.5 Billion in Desktop E-Commerce Spending in First 23 Days of November to Kick Off 2014 U.S. Holiday Season

comScore (NASDAQ : SCOR) today reported holiday season retail e-commerce spending for the first 23 days of the November-December 2014 holiday season. For the holiday season-to-date, $17.5 billion has been spent online using desktop computers, marking a 11-percent increase versus the corresponding days last year. Friday, November 21 has been the heaviest... Leia mais

Market Ranking Nov. 21, 2014 | Share

comScore Releases October 2014 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 191.5 million Americans watched online content videos via desktop computer in October 2014. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property, and Disney/Maker... Leia mais