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Apresentação Ago. 24, 2016 | Share

Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffic

Local TV Furniture Advertising Use Advance Targeting To Increase Store Traffic

This presentation is a must see for local agency media planners and buyers, advertising researchers, and/or in-house Furniture advertisers and their marketing departments. Learn about how comScore’s Furniture shopper behaviors, powered by Simmons/Experian, can help you to create TV schedules with confidence and success. Leia mais

Blog Ago. 24, 2016 | Share

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All Apps

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All Apps

Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight sensation Pokémon GO. As one of the first location-based augmented reality games, Pokémon GO mimics your actual “real world” surroundings using a Google Maps-like interface as you seek to find and capture Pokémon... Leia mais

Blog Ago. 22, 2016 | Share

Players vs Referees in the Digital Advertising World

Establishing a clear definition of roles between players and referees is central to the smooth, fair running of sporting contests. The presence of an impartial third party facilitates even treatment of both sides, ensures that rules are consistently applied, and delivers an end result which can be trusted. The same principles can be applied to the digital... Leia mais

Apresentação Ago. 22, 2016 | Share

Understanding Malaysia’s Online Audience in 2016

In this session, Joe Nguyen, Senior Vice President, Asia Pacific, comScore revealed key insights into the Malaysia online audience. Leia mais

Blog Ago. 22, 2016 | Share

Ad Fraud in Mobile Advertising: The Next Battleground

The often-quoted suggestion that “the only thing necessary for the triumph of evil is for good men to do nothing” was first uttered long before sophisticated digital advertising fraud threatened marketing budgets around the globe, but the principles have never been more relevant. The tools to combat fraud exist, but a proactive and informed effort... Leia mais

Data Gem Ago. 22, 2016 | Share

Malaysia: Video Leaning Towards Shorter-Form Content on Desktop, Advertising Saturation Increasing

A recent analysis of the online video landscape on desktop and laptop computers in the Malaysia market revealed some key findings. Leia mais

Data Gem Ago. 18, 2016 | Share

Olimpíadas: Instagram conquista medalha de ouro em engajamento na Rio 2016

Olimpiadas Instagram conquista medalha de ouro em engajamento na Rio 2016

Os olhos do mundo estão mais uma vez com foco no Brasil, como o país de palco para o maior evento esportivo global, os Jogos Olímpicos. Para os usuários digitais, este aumento da atenção se manifestou em mudanças do comportamento on-line no site oficial dos Jogos Olímpicos e na categoria Esportes, não só no país anfitrião, mas muito perceptível... Leia mais

Data Gem Ago. 17, 2016 | Share

Indonesia: Video Leaning Towards Shorter-Form Content on Desktop, Advertising Saturation Increasing

Video is a huge growth area on all platforms, particularly with the advent and rapid expansion of streaming services. This Data Gem uncovers the key findings for the Indonesia market. Leia mais

Apresentação Ago. 16, 2016 | Share

The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insights

The Data Based Webinar Shaping Campaigns with TV Audience Insights

Learn how TV and digital audience information can be effectively employed to efficiently reach and persuade ideal voters. Leia mais