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Apresentação Mai. 27, 2015 | Share

State of the U.S. Online Retail Economy in Q1 2015

State of the U.S. Online Retail Economy in Q1 2015

In this presentation, comScore Chairman Emeritus & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the year’s online retail trends and what they mean for retailers going forward. Leia mais

Blog Mai. 27, 2015 | Share

comScore and Microsoft Partner to Provide Big Data Mining and Visualization Solution

comScore and Microsoft Partner to Provide Big Data Mining and Visualization Solution

comScore and Microsoft Power BI, a business analytics service, will be releasing a solution this summer that allows business users to access and understand their data in a matter of minutes. The solution will allow users to connect their comScore Digital Analytix data with pre-built Power BI dashboards and reports that are updated continuously and automatically.... Leia mais

Market Ranking Mai. 22, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for April 2015

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly ranking of U.S. online activity at the top digital media properties for April 2015 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 243.1 million unique... Leia mais

Market Ranking Mai. 22, 2015 | Share

comScore Releases April 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from the comScore Video Metrix® service showing that 191 million Americans watched online content videos via desktop computer in April 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and Disney/Maker... Leia mais

Video Mai. 22, 2015 | Share

The frontrunners in e-commerce

Digital Commerce - Gian Fulgoni on CNBC

Gian Fulgoni on CNBC Exclusive discussing digital commerce in Q1 . View

Blog Mai. 22, 2015 | Share

Digital Future in Focus América Latina 2015

O Digital Future in Focus 2015 tem como objetivo mostrar os resultados mais importantes dos últimos meses no mundo digital, a fim de analisar em detalhe o comportamento online e as tendências dos latino-americanos. Leia mais

Apresentação Mai. 20, 2015 | Share

Non-Human Traffic: Why It Matters and Why You Should Care

Non-Human Traffic: Why It Matters and Why You Should Care

The issue of fraudulent and non-human traffic (NHT) has the online advertising industry reeling, and with good reason: If an ad isn’t reaching a real person, that’s a real problem. In this webinar, Timur Yarnall, comScore SVP of Corporate Development, shared key learnings about NHT. Leia mais

Blog Mai. 20, 2015 | Share

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

This week comScore introduced mobile ad network reporting in Mobile Metrix, enabling mobile ad networks to demonstrate their audience reach across publisher sites and apps. This important new feature provides independent third-party measurement of audience reach that validates a core value proposition of mobile ad networks... Leia mais

Apresentação Mai. 20, 2015 | Share

Using Verification to bring out the Quality in Programmatic

Using Verification to bring out the Quality in Programmatic

comScore's VP of Advertising Effectiveness, Duncan Trigg, recently spoke about how to bring trust to programmatic at the annual AOP Programmatic forum. Crucial topics like viewability, non-human traffic, brand safety and ad fraud were addressed. Leia mais

Market Ranking Mai. 20, 2015 | Share

Russia Top 20 March 2015

The total digital population in Russia stands at 79.2 million unique visitors accessing to online content from PC and Mobile (including smartphones and tablets). 70.7 million Russians watched an average of 201 videos. Leia mais