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Market Ranking Fev. 26, 2015 | Share

Russia Top 20 December 2014

Russia Top 20 December 2014 Leia mais

Data Gem Fev. 26, 2015 | Share

Mobile Metrix Reveals the UK’s Top Smartphone and Tablet Destinations

With the launch of comScore Mobile Metrix in the UK, comScore is able to report unduplicated audience sizes across app and browser usage, providing a comprehensive view of mobile audience reach on smartphone and tablet devices. Leia mais

Press release Fev. 26, 2015 | Share

IPG Mediabrands seleciona comScore como parceria estratégica para avaliação de Campanhas Digitais

Ao selecionar o comScore vCE® como a solução mais eficaz para seus clientes, IPG Mediabrands espera trazer otimização e soluções para melhorar as campanhas Display e campanhas de Vídeos de seus clientes. Leia mais

Press release Fev. 25, 2015 | Share

comScore Introduces Mobile Metrix® in the UK to Measure Total Mobile Audience Behaviour Across Smartphones and Tablets

comScore, Inc. (NASDAQ: SCOR) today announced the launch of comScore Mobile Metrix® in the United Kingdom, bringing the next generation of mobile audience measurement to the market. Mobile Metrix utilises comScore’s Unified Digital Measurement™ (UDM) for smartphones and tablets, combining passive on-device measurement via mobile panels with census-level... Leia mais

Market Ranking Fev. 24, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for January 2015

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for January 2015 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 241 million unique... Leia mais

Market Ranking Fev. 24, 2015 | Share

comScore Releases January 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 194.8 million Americans watched online content videos via desktop computer in January 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO... Leia mais

Apresentação Fev. 24, 2015 | Share

Aprendizados em Publicidade Digital

Lessons Learned in Digital Advertising

Enquanto a Publicidade evoluiu tremendamente com as novas tecnologias digitais, seu objetivo final é praticamente muito parecido ao que sempre foi. Encontrar maneiras de atingir consumidores de maneira mais eficiente é vital, e ser capaz de quantificar o retorno do investimento em marketing é uma obrigação. Como a publicidade digital continua crescendo... Leia mais

Market Ranking Fev. 24, 2015 | Share

MDA and comScore Release Rankings of Top Web Entities in Malaysia for December 2014

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released their monthly rankings of web activity at the top online entities in Malaysia for November 2014 based... Leia mais

Press release Fev. 23, 2015 | Share

comScore to Present at Cantor Fitzgerald Internet & Technology Conference

comScore, Inc. (NASDAQ: SCOR) today announced that Mel Wesley, Chief Financial Officer, will present at the Cantor Fitzgerald Internet & Technology Conference, held at Le Parker Meridien in New York City on Tuesday, February 24, 2015 at 8:30 a.m. EST. Leia mais

Apresentação Fev. 20, 2015 | Share

Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad Ecosystem

Flurry by Yahoo

comScore CEO Serge Matta delivered a keynote address at Yahoo's 2015 Mobile Developer Conference, February 19th in San Francisco. In this presentation, see how mobile applications are the driving force behind migrating ad revenue to mobile, and what mobile app developers need to know in order to succeed in today's demanding digital ecosystem. Leia mais