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Press release Dez. 17, 2014 | Share

Second Consecutive Week Featuring Five Billion Dollar Weekdays of Online Desktop Spending Reaffirms Strong Holiday Season

comScore (NASDAQ : SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 44 days of the November-December 2014 holiday season. For the holiday season-to-date, $42.5 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week beginning with... Leia mais

Market Ranking Dez. 16, 2014 | Share

comScore Releases November 2014 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in November with 67 percent of search queries conducted. Leia mais

Blog Dez. 16, 2014 | Share

Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem

Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem

Domain laundering, or the act of obscuring a publisher’s domain in an attempt to profit by selling low-value placements at high prices, is an emerging threat that has received recent and well-deserved attention. In what follows, we describe some of the major challenges and consequences of domain laundering, how domain laundering can be identified,... Leia mais

Press release Dez. 16, 2014 | Share

comScore Digital Analytix Announces Partnership with Lotame

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, has announced a partnership with Lotame, the world’s leading independent data management platform (DMP), that will allow advertisers and publishers to engage with customers and prospects using rich web analytics data. The global agreement, which includes the entire Asia Pacific... Leia mais

Apresentação Dez. 15, 2014 | Share

2014 Uruguay Digital Future in Focus

2014 Uruguay Digital Future in Focus

The “2014 Uruguay Digital Future in Focus” presentation analyzes online audience trends by category and demography, and predicts the trends to come in digital advertising in 2015. Leia mais

Apresentação Dez. 12, 2014 | Share

Upgrade in Validating People & Impressions

Clear progress is being made in the move to valid impressions that are in-view, fraud-free and brand-safe, rather than just served impressions. To realise the full potential of brand advertising online, the digital industry needs to complement this move with the use of person-based metrics, comparable to other media. Leia mais

Apresentação Dez. 11, 2014 | Share

Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic

Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic

With viewability and ad fraud capturing industry headlines, media sellers face increased pressure to prove the value of their inventory so advertisers can feel confident their message is being seen by the right audience to make an impact. Leia mais

Press release Dez. 10, 2014 | Share

Green Monday Surges 15 Percent to $1.6 Billion in Desktop Sales to Rank as 3rd Heaviest Day of the Holiday Season-to-Date

comScore (NASDAQ : SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 38 days of the November-December 2014 holiday season. For the holiday season-to-date, $35.4 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. Green Monday (Dec. 8) reached $1.6... Leia mais

Data Gem Dez. 10, 2014 | Share

Top Properties in Mexico for October 2014

Top Properties in Mexico for October 2014

October 2014 Data for Mexico revealed that Yahoo Sites and Terra - Telefonica had an important increase in terms of Total Unique Visitors leading them to attain the second and tenth place respectively in the Top 10 Properties in Mexico. In September 2014 Yahoo Sites had 20.5 million unique visitors and in October 2014 21.4 million which represent a... Leia mais

Blog Dez. 9, 2014 | Share

GroupM, IPG, Omnicom Group and Publicis Groupe Drive Momentum for vCE in DoubleClick

In late October, we hosted a dinner in New York City alongside Google executives to celebrate our partnership with DoubleClick. In attendance were agency leaders from the major holding companies as well as brand leaders from companies like Comcast, Pfizer and Merck. Leia mais