Imprensa e eventos

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Fev - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 Abr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 Abr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Abr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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Apresentação Abr. 15, 2014 | Share

Qualifying and Personifying Big Data for Business Decisions

Magid Abraham gives real examples and insight into the revolutionary enterprise analytics solution that is transforming modern business. Leia mais

Por: Magid M. Abraham, Ph.D. Tags: Ad Validation, Audience Measurement, Big Data, Marketing Research, Web Analytics

Apresentação Abr. 14, 2014 | Share The Evolution of Digital Advertising

comScore Day Italia

During the comScore Day Italia event, Gian Fulgoni, comScore Chairman and Co-founder presented The Evolution of Digital Advertising: From Direct Response to Branding where he describes key findings on campaign optimization, viewability and the importance of cross-platform measurement. Leia mais

Por: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Multi-Platform

Apresentação Abr. 9, 2014 | Share Online Campaign Optimisation and Validation

German Webinar: Online Campaign Optimisation and Validation

This webinar, presented in German by Peter Bernschneider, provided insights into how advertisers and agencies can leverage comScore vCE to optimise and validate their online campaigns. Leia mais

Por: Peter Bernschneider Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Blog Abr. 4, 2014 | Share

comScore Video Measurement Leading the Upfronts

The upfronts season is upon us and a healthy debate is ensuing about where digital video should fit into the equation. Digital video is at the center of the very real fragmentation occurring with traditional media, especially linear TV, as it is being forced to adapt to the digital paradigm, where consumers are in control of how, when and where they... Leia mais

Por: Anne Hunter Tags: Ad Impressions, Ad Validation, Advertising, Video

Blog Abr. 3, 2014 | Share Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital as the medium proved itself in being able to reach targeted audiences at scale while delivering... Leia mais

Por: Kate Dreyer Tags: Ad Impressions, Ad Validation, Advertising, Cross Media

Blog Mar. 31, 2014 | Share Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

This morning, the MRC announced it has officially lifted its advisory on viewable impressions for display ads. This is an important milestone for the digital advertising market as it green-lights the industry to transact using viewable impressions for display ads. Ultimately, this creates greater accountability and signals a fundamental shift in how... Leia mais

Por: Josh Chasin Tags: Ad Impressions, Ad Validation, Advertising, Video, Viewability

Apresentação Mar. 24, 2014 | Share Australia Digital Future in Focus 2014

Australia Digital Future in Focus 2014

In this keynote, comScore Co-Founder & Chairman Emeritus, Gian Fulgoni provides a comprehensive overview of the latest trends across the Australian digital landscape. The presentation will also cover two pivotal issues shaping the future of digital advertising. Leia mais

Por: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Demographics, Multi-Platform

Press release Mar. 13, 2014 | Share

GroupM Italy Selects comScore as its Digital Ad and Audience Delivery Validation Partner of Choice

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that GroupM, WPP’s consolidated media investment management operation, and comScore are partnering to measure the effectiveness of digital advertising in Italy. Leia mais

Por: Ana Laura Zain Tags: Ad Impressions, Ad Networks, Ad Validation, Advertising

Blog Mar. 4, 2014 | Share

A Commitment to Transparency

One of the more complex challenges digital measurement and analytics providers grapple with these days is the servicing of dual but paradoxical masters: the protection of intellectual property on the one hand, and the fundamental value of openness and transparency on the other. Leia mais

Por: Josh Chasin Tags: Ad Validation, Advertising, Audience Measurement

Apresentação Fev. 27, 2014 | Share

Succeeding with Viewable Impressions and Audience Guarantees

In this presentation, comScore Senior Director Andrea Vollman explains how media buyers and sellers can prosper in this new world of audience guarantees and viewability requirements. Leia mais

Por: Andrea Vollman Tags: Ad Impressions, Ad Validation, Behavioral Targeting, Cookies, Viewability

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