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Ad Validation Estados Unidos
Blog Set. 2, 2014 | Share

Top 5 Metrics You're Measuring Incorrectly

With the availability of numerous devices offering web access, daily usage trends, and multi-device ownership by individual consumers, traditional analytics are not only misleading, but often flat out wrong. Here are a few of the metrics being measured incorrectly or not addressed at all by traditional analytics providers. Leia mais

Press release Ago. 5, 2014 | Share

Yahoo Ensures and Verifies Audience Delivery Using comScore

Today Yahoo (NASDAQ: YHOO) announced that advertisers can now buy campaigns, direct or programmatically, that ensure and verify audience delivery for display and video using comScore (NASDAQ: SCOR) vCE®. Yahoo is the first publisher to fully integrate vCE throughout its ad buying and reporting platforms in an effort to unify all available data for... Leia mais

Press release Ago. 4, 2014 | Share

comScore Acquires MdotLabs to Augment its Non-Human Traffic Detection Technology

comScore (NASDAQ: SCOR) today announced that it has acquired MdotLabs to augment its non-human traffic (NHT) detection methods used in the Media Metrix and validated Campaign Essentials (vCE) product suites. Leia mais

Press release Jul. 10, 2014 | Share

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

comScore, Inc. (NASDAQ: SCOR) today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. Leia mais

Video Jun. 17, 2014 | Share

Online Media Measurement: It’s Not Like Betamax Vs VHS

Josh Chasin talks to BeetTV

Josh Chasin talks about ad validation at the BeetTV Video Ad Fraud & Viewability Leadership Summit. View

Blog Jun. 10, 2014 | Share

If a Digital Ad Falls in the Wrong Place, Does It Make an Impression?

If a Digital Ad Falls in the Wrong Place Does It Make an Impression

We’re all familiar with the philosophical question, “if a tree falls in a forest and no one is around to hear it, does it make a sound?” Striking parallels to this old adage can be drawn in our industry today, where many are asking a similar question relating to the effectiveness of ads in the digital environment. In light of concerns around ad... Leia mais

Blog Jun. 2, 2014 | Share

Keeping Ahead of Non-Human Traffic: A Q&A with Brian Pugh

The media has been abuzz lately with news stories about invalid web traffic – commonly referred to as fraud – that can wreak havoc on ad campaign delivery and diminish the value of digital as a successful advertising medium. To help speak to these concerns, we thought it would be a great time to sit down with Brian Pugh, comScore’s SVP of Audience,... Leia mais

Press release Mai. 15, 2014 | Share

IPG Mediabrands Selects comScore as a Preferred Strategic Partner for Digital Campaign Ratings

comScore, Inc. (NASDAQ: SCOR) today announced that IPG Mediabrands has selected comScore as a strategic partner for digital campaign measurement. Leia mais

Blog Mai. 9, 2014 | Share

Viewability: The Evolution of Digital Advertising: From Direct Response to Branding

Digital advertising in Australia has grown at a torrid pace. When it comes to branding, advertising on the Internet is equivalent to only 24% of Australian TV spending. The problem isn’t a lack of effectiveness; the problem is the methodology being used to evaluate their effectiveness. Leia mais

Blog Abr. 29, 2014 | Share

What the comScore-Yahoo Partnership Means for vCE Clients

What the comScore-Yahoo Partnership Means for vCE Clients

Today at Yahoo’s NewFront event in New York, Yahoo Head of the Americas Ned Brody unveiled details of a comScore-Yahoo strategic partnership that will provide the industry with more robust campaign measurement for video, display, and mobile advertising on a global scale. Through this partnership, Yahoo will be integrating comScore validated Campaign... Leia mais