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Press release Abr. 27, 2016 | Share

CNN Leverages comScore Xmedia to Capture Unified View of Cross-Media Audience

CNN, a division of Turner, and comScore today announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric. A launch partner of comScore’s Xmedia product, CNN is now able to more effectively partner with advertisers... Leia mais

Press release Abr. 1, 2016 | Share

comScore Expands Partnership with DISH

comScore, Inc. (NASDAQ: SCOR) today announced a new long-term agreement with DISH Network L.L.C to renew its integration of DISH’s TV viewing information with comScore’s TV measurement service. The integration of DISH’s aggregated and projected TV viewing with comScore’s services will provide the industry with more dynamic measurement and holistic... Leia mais

Blog Mar. 31, 2016 | Share

Traditional News Publishers Take Non-Traditional Path to Digital Growth

Traditional News Publishers Take Non-Traditional Path to Digital Growth

Ever since the early days when traditional news organizations began publishing content on the web, the transition to digital hasn’t always been smooth sailing. Digital publishing presents a unique set of challenges to which traditional publishers weren’t accustomed, such as greater competition due to the lower barriers of entry, an unproven business... Leia mais

Market Ranking Mar. 21, 2016 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for February 2016

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. online activity at the top digital media properties for February 2016 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 243.6 million unique visitors/viewers across desktop and... Leia mais

Press release Mar. 18, 2016 | Share

comScore and Viacom Ink Transformational Multi-Year Deal for Cross-Platform Measurement

Viacom (NASDAQ: VIAB, VIA) and comScore (NASDAQ: SCOR) today announced a breakthrough multi-year partnership for cross-platform measurement, which marks the first cross-platform deal for the newly merged comScore and Rentrak. The alliance represents a turning point in the business of television and advanced currency. Leia mais

Apresentação Mar. 11, 2016 | Share

Media Measurement: Today and Beyond

Media Measurement Today and Beyond

In this session, Aaron Fetters, SVP comScore Marketing Solutions, will specifically explore how online video can best be integrated with traditional television across all devices and how measurement needs to evolve to meet the needs of advertisers. Leia mais

Market Ranking Fev. 24, 2016 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for January 2016

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. online activity at the top digital media properties for January 2016 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 245.2 million unique visitors/viewers across desktop and mobile,... Leia mais

Video Fev. 4, 2016 | Share

As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement

Bill Livek IAB BeetTV

The merger of media measurement houses comScore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers. View

Video Fev. 2, 2016 | Share

comScore Vision

comScore Vision

Content today is viewed anytime, anywhere. So how do you monetize, strategize and reach consumers across screens? Rentrak and comScore – two leaders in measurement innovation – have united to establish new currencies for understanding consumers’ multiscreen behavior at massive scale. View

Press release Fev. 1, 2016 | Share

comScore and Rentrak Complete Merger, Creating the New Model for a Dynamic Cross-Platform World

comScore, Inc. (NASDAQ: SCOR) announced today the completion of its merger with Rentrak to create a new cross-platform measurement company built on a precise, innovation-led understanding of audiences, brands and consumer behavior at massive scale. Leia mais