Skip to: Conteúdo
Skip to: Site Navigation
Skip to: Busca


OMMA Metrics and Measurement


Data Julho 31, 2009
Locação Hotel Nikko
San Francisco, CA
United States
Palestrante Tania Yuki, Director Product Management, comScore, Inc.
Tempo da sessão 11:30 a.m.
Descrição

Measuring Video and Virality

The video market is exploding with numerous vendors, business models and technology. What are the metrics and how do they fit into measuring user engagement and advertising models within video? This panel will explore what the metrics are around measuring video, understanding and measuring video virality, and trying to stream back to the site activity and customer conversion.