| Data | Fevereiro 24, 2010 | |
|---|---|---|
| Locação |
New York Marriott Marquis New York, NY United States |
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| Palestrante | Josh Chasin, Chief Research Officer, comScore, Inc. | |
| Tempo da sessão | 9:45 a.m. - 10:30 a.m. |
| Descrição |
Course Collision Audience measurement firms and Web Analytics vendors are on a slow course collision with each other. This past year we have seen hybrid methods of data collection augment the traditional panel and partnerships within the space strengthen the ability for marketers to measure planning through execution on their campaigns. This panel discussion of industry leaders will focus on helping the audience understand the evolution of the space and the cohesion within the analytics supply chain. |
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