Filter Presentations & Whitepapers by:
| Mar. 11, 2010 | How Online Advertising Works: Whither the Click in Europe?
Palestrante: comScore, Inc.
Are low click rates evidence that display ad campaigns have not had any impact on consumer behavior? Or, does online display advertising work in a similar way to traditional offline advertising with multiple exposures over time being needed to effect a change in consumer behavior? |
comScore Whitepaper |
| Mar. 10, 2010 | From Keywords to Content: Extend the Power of Search Branding
Palestrante: Eli Goodman & Anna Kassoway
Showcasing the latest research data, comScore demonstrates the impact that search engine marketing has on online branding, while Vibrant presents current examples of marketers who leverage in-text advertising solutions to extend the reach of their keyword targeted campaigns across thousand of premium publisher websites. |
comScore Webinar |
| Fev. 26, 2010 | The comScore Data Passport - First Half 2010
Palestrante: comScore, Inc.
From emerging markets to converging media, comScore is the global source of digital market intelligence that truly measures the digital world. This data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. |
comScore Data Passport |
| Fev. 18, 2010 | The Digital Consumer Will Shape the New Brave New World
Palestrante: Brent Lowe-Bernie
Consumer consumption of media has changed. Your success in the new digital world will depend on how you capitalize on the many digital opportunities that exist today and tomorrow and integrate them with your other media platforms. Your must adapt to survive successfully. In developing your new business models for the digital world, it is essential that you fully understand how consumers are consuming digital media, not only in Canada but also globally. |
CFTPA Prime Time in Ottawa |
| Fev. 17, 2010 | Store Promotion Strategies for a Digital World
Palestrante: ShopLocal CEO Vikram Sharma & comScore Chairman Gian Fulgoni
The recent recession, coupled with advances in technology, has changed how people shop. Consumers spend more time in the digital world than ever before. However, while consumers’ media usage has shifted, marketing budgets haven’t made a comparable transition. Marketers face a number of challenges in evolving to a new digital media mix, but with those challenges come exciting marketing opportunities. |
comScore & ShopLocal Webinar |
| Fev. 16, 2010 | The Online Health Insurance Landscape
Palestrante: Susan Engleson
Understanding consumer online shopping behavior and competitor online strategies has never been more important for health insurance companies looking to generate new leads, write new business, and steal market share from competitors, both in the individual health plan arena as well as in the Medicare Supplement business. |
comScore Webinar |
| Fev. 15, 2010 | GSMA Mobile Media Metrics (MMM) Mobile World Congress Seminar
Palestrante: comScore and the GSMA
The GSMA and comScore, in partnership with operators O2, Vodafone, Orange, T-Mobile and 3UK launched the GSMA Mobile Media Metrics (MMM) product, a pioneering census-level solution for mobile media reporting in the UK in the beginning of February. This presentation included the recently released January mobile Internet usage data from all five UK mobile operators. |
Mobile World Congress |
| Fev. 11, 2010 | The State of the U.S. Online Retail Economy in Q4 2009
Palestrante: Gian Fulgoni
comScore Chairman Gian Fulgoni presents a quarterly review of the state of the U.S. online retail economy. This installment includes an overview of e-commerce trends in Q4 2009, a detailed analysis of the 2009 holiday e-commerce season and survey findings that highlight consumer sentiment about the current state of the economy. |
comScore Webinar |
| Fev. 8, 2010 | The 2009 U.S. Digital Year in Review
Palestrante: Sarah Radwanick
comScore presents the 2009 U.S. Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for the future. The report looks across the digital landscape to highlight the industry’s leading stories of the year. |
comScore Whitepaper |
| Fev. 4, 2010 | GSMA Mobile Media Metrics (MMM) Launch Presentation
Palestrante: GSMA and comScore
The GSMA and comScore, Inc., in partnership with operators O2, Vodafone, Orange, T-Mobile and 3UK, announced the official UK launch of the GSMA Mobile Media Metrics (MMM) product, a pioneering census-level solution for mobile media reporting. |
GMSA Mobile Media Metrics Launch |
