comScore Releases June 2008 U.K. Search Rankings
More than 3 out of 4 Searches Conducted on Google Sites
Bebo Acquisition Propels AOL LLC to #6 Ranked Search Property
LONDON, U.K., August 5, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its report on U.K. Internet search activity in June 2008, based on data from the comScore qSearch 2.0 online measurement service.
Top 10 U.K. Search Properties
In June, Google Sites slightly increased its lead as the most popular search property in the U.K. to 75.3 percent of all search queries, followed by eBay (5.5 percent), Yahoo! Sites (4.3 percent) and Microsoft Sites (3.4 percent). AOL LLC’s acquisition of U.K. social networking property, Bebo.com, expanded its share of search queries to 2.3 percent, edging Facebook.com (2.2 percent) into sixth place.
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comScore qSearch 2.0 U.K. Share of Search Report* June 2008 vs. May 2008 Total U.K., Age 15+ - Home & Work Locations Source: comScore qSearch 2.0 |
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| Property | May 2008 | June 2008 | Pt Change |
| Total Internet | 100.0 | 100.0 | 0.0 |
| Google Sites | 74.7 | 75.3 | 0.5 |
| eBay | 5.7 | 5.5 | -0.2 |
| Yahoo! Sites | 4.7 | 4.3 | -0.4 |
| Microsoft Sites | 3.3 | 3.4 | 0.1 |
| Ask Network | 2.6 | 2.4 | -0.2 |
| AOL LLC | 1.6 | 2.3 | 0.7 |
| FACEBOOK.COM | 2.0 | 2.2 | 0.2 |
| Amazon Sites | 0.7 | 0.7 | 0.0 |
| BBC Sites | 0.7 | 0.7 | 0.0 |
| Rightmove Sites | 0.7 | 0.6 | 0.0 |
*Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.
Other notable findings from June 2008 include:
- There were 3.9 billion total searches conducted in the U.K. during the month.
- 31 million U.K. Internet users conducted at least one search.
- U.K. searchers conducted an average of 124 searches per searcher during the month, or 4.1 searches per day.
- U.K. searchers made a combined total of 937 billion visits to a search engine in May, with an average of 4.1 searches per visit.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
Contact:
Jamie Gavin
comScore, Inc.
+44 (0) 207 099 1775
worldpress@comscore.com
