Strategic Insight into Key Mobile Market Trends

comScore Mobile Advisor™ Reports provide insight into the key trends shaping the mobile landscape across specific industries including the smartphone, financial services, retail and travel environments, delivered in an easily-digestible format that highlights the key takeaways important to your mobile strategy.

comScore Mobile Advisor™ Reports combine insights from comScore’s syndicated mobile products and custom surveys to provide a comprehensive overview of the state of these markets and previews what the future may hold for these rapidly evolving environments. Each report includes expert commentary from comScore’s experienced analysts, adding further value to these already rich data sets.

Highlights

• Actionable. Offers insights into key market trends, providing analysis on how mobile devices are changing the way audiences consume content.
• Strategic. Allows for strategic analysis of the key market enablers that are impacting the uptake of various mobile services across industries.
• Detailed. Provides specific demographic information about who is doing what on mobile and which segments are using specific services.
• Comparable. Offers comparisons across media, providing an understanding of how mobile stacks up against the PC and other screens.

comScore currently offers four focused Mobile Advisor reports to address specific market areas:

comScore Smartphone Advisor offers insight on the evolving smartphone landscape with a focus on how these devices are changing the way people consume digital media. The report provides the latest analysis on device trends, content consumption and demographic insights, providing a comprehensive view of today’s smartphone market. The report is delivered quarterly for the U.S., UK, France, Germany, Italy, Spain and EU5 geographies.

comScore Mobile Financial Advisor offers in-depth analysis in how mobile access is influencing the banking, credit card, brokerage and insurance industries. Providing brand-level competitive analysis, the report provides the insights needed to successfully navigate today’s fast-growing mobile financial services landscape. The report is delivered quarterly for the U.S. geography.

comScore Mobile Retail Advisor addresses how mobile devices are changing the way consumers shop for and purchase goods and services. The reports answers the critical questions retailers need to know to stay on top of today’s changing retail environment, including where, how and why consumers are using their mobile devices to perform retail-related activities. The report is delivered twice-per-year for the U.S. geography.

comScore Mobile Travel Advisor provides analysis into the ways smartphones are redefining the travel experience for today’s consumers. The report provides OTAs and suppliers with actionable data into how consumers utilize mobile devices to plan trips and book travel, helping brands build effective mobile strategies that complement their online presence. The report is delivered twice-per-year for the U.S. geography.

To learn more about comScore Mobile Advisor, please contact us today.