Align Offline Customer Characteristics with Online Behavior

With digital marketing becoming increasingly focused and targeted, it has never been more important for advertisers and publishers to gain a thorough understanding of their key audiences.

comScore Segment Metrix 2.0 provides actionable insights into the online behavior of Internet users across a variety of robust industry-leading segmentation schemes, helping marketers and publishers understand the online behavior of their target audiences.

Highlights

• COMPREHENSIVE: Profiles online audiences based on a variety of segmentation schemes from comScore and eight industry leaders, arming marketers with current insights gleaned from a wide range of sources.
• POWERFUL: Provides the ability to analyze and target audiences using any number or combination of segments, making a detailed look into behavior across sites and segments possible.
• INTEGRATED: Uses the same online delivery platform as other comScore audience measurement solutions, allowing marketers to incorporate insights from other comScore tools seamlessly.

Benefits

For Agencies

• Refine and strengthen your media plans by gaining a deeper understanding of the online behavior of key target segments.
• Determine the core website categories of interest to your segments.
• Pinpoint specific online sites that provide optimal reach and frequency to audiences in your segments.

For Publishers

• Increase the value of your site by demonstrating an ability to reach an advertiser’s desired segment.
• Define the composition of audience segments on your site, and benchmark your ability to deliver content to key segments.
• Prioritize the development of site content and features to better meet the needs of your target segments.

Available Segmentation Schemes

• comScore Behavioral Segments
  Deliver insights into the online behavior of consumers across all of comScore’s reportable markets through segments created from visitation trends observed across the comScore panel.
• Kantar Shopcom Segments
  Deliver insights into the online behavior of United States consumers through segments leveraging purchase behavior from 231 million consumers shopping, 4,500 individual retailers with 73,000 individual retail store locations and over 34.1 billion SKU-level transactions across the consumer packaged goods (CPG) and non-CPG sectors. Segment insights focus on the CPG sector.
• IXI Digital Segments
  Deliver insights into the online behavior of U.S. Internet users by their likely financial profile through proprietary segments built from IXI’s financial and economic insights founded on anonymous aggregated wealth and consumer asset data from 95 financial services firms.
• Infogroup Segments
  Deliver insights into the online behavior of U.S. consumers through consumer behavioral modeled segments leveraging data aggregated over 3.5 billion transactions from 3,000 different sources.
• Bizo Segments
  Deliver insights into the online behavior of U.S. business audiences based on specific business demographics such as industry, job function and seniority through segments created by Bizo leveraging B2B publisher-sourced audience data.
• Catalist Segments
  Deliver insights into the online behavior of U.S. voters and non-voters by political affiliation through segments based on voter registration, commercial, and census data for over 265 million persons across the U.S.
• i360 Segments
  Gain insights into the online behavior of the U.S. voting public through segments created by i360 based on voter registration, political affiliation, issue alignment, and behavioral demographics for over 230 million active voting age Americans.
• Acxiom PersonicX Segments
  Deliver insights into the online behavior of U.S. consumers through segments created by Acxiom combining geo-demographic and life stage attributes.
• Nielsen PRIZM Segments
  Delivers insights into the online behavior of U.S. consumers through segments created by Nielsen with geo-demographic, social, and life stage attributes.
• Kantar Media TGI Segments
  Deliver insights into the online behavior of the UK market using segments created by TGI attitudinal survey data results, including metrics profiling everything from consumer demographics and geo-demographics, to brand loyalty/repertoire, volumetrics and lifestage. Segments cover over 4,000 brands across 500 product areas.