Date and location
- Quinta 09 julho 2015, 09.00 - 17.00, Mexico City. Register now
9:00 AM – 5:00 PM, breakfast and lunch included
Who should attend?
This course is ideal for Research Analysts, Marketing Executives and Sales Executives in Media, with at least 1 year experience using comScore Media Metrix, who seek to become “power users” of comscore´s tools to build effective sales presentation.
Non-US prices exclude VAT. Group discounts are available
You can register up to one week before the course.
If you have further questions, .
- Live 1-Day workshop
- Hands on use of comScore tools
- First step to comScore certification
- Public courses delivered regionally
- On-site courses by request
- Media Metrix
- Ad Metrix*
- Segment Metrix*
- Video Metrix
- Audience Duplication
- Cross Visiting
- Media Builder*
- Reach Frequency
- comScore Dictionary
Topics To Be Covered:
- Competitive Analysis
- Target Audience Profile
- Accurate R/F Analysis
- Navigating the comScore Dictionary
- Insights from Search Data
- Performance Evaluation
- Audience Duplication and Cross Visiting
* Course covers products if applicable in your market