Optimizing Digital Campaigns with comScore Tools
Become an expert in proving the value of digital campaign performance. Learn best practices for measuring campaign efficacy with an emphasis on using comScore’s validated data to optimize and improve your digital campaign results both in-flight and post-buy.
Join comScore experts for a 3-hour experiential workshop to discuss industry standards for digital campaign measurement, determine the right evaluation metrics for your marketing KPIs, and take “data to action” using comScore’s validated Campaign Essentials tools to evaluate and make optimization decisions using real case examples.
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