Internet Retailer Conference and Exposition

Data	Junho 6, 2012
Locação	McCormick Place Chicago, IL United States
Palestrante	Gian Fulgoni, Executive Chairman & Co-Founder, comScore, Inc.
Tempo da sessão	3:00 p.m. - 3:30 p.m.

Descrição	Identifying the Consumers' Sweet Spot Online shopping is an integral part of consumers’ lives. That’s proven by the continuing high double-digit growth in online sales, even when other retail sales falter. But different consumer segments use the Internet differently and mobile devices are a game changer. This session will report comScore’s latest data on e-commerce sales trends. It will also reveal comScore’s research into shopping patterns and explain to attendees how different consumer behavior patterns affect how e-retailers should market and merchandise their sites.

Descrição

Identifying the Consumers' Sweet Spot

Online shopping is an integral part of consumers’ lives. That’s proven by the continuing high double-digit growth in online sales, even when other retail sales falter. But different consumer segments use the Internet differently and mobile devices are a game changer. This session will report comScore’s latest data on e-commerce sales trends. It will also reveal comScore’s research into shopping patterns and explain to attendees how different consumer behavior patterns affect how e-retailers should market and merchandise their sites.

Conference Registration and Additional Information