| Data | Junho 22 - 26, 2012 | |
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| Locação |
Merchandise Mart Chicago, IL United States |
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| Palestrante | Gian Fulgoni, Executive Chairman & Co-Founder, comScore, Inc. | |
| Tempo da sessão | TBD |
| Descrição |
The State of Online Advertising With the rising popularity of social media and online video, along with the growing adoption of smartphones and other connected devices, the Internet continues to consume an increasing amount of time in the daily lives of millions of consumers. As a result, brands around the globe have embraced the Internet as an important channel to build relationships with consumers, communicate a brand message and deliver targeted advertising. In fact, in the U.S. alone, online advertising grew by a staggering 23% during the first half of 2011, according to the IAB. These growth rates are far in excess of increases in traditional media, with Kantar reporting that measured media spending in the U.S. was up only 3.5% so far this year. This presentation from comScore Executive Chairman Gian Fulgoni will provide a review of the current state of the digital advertising market, with a focus on social media. Using findings from a variety of advertising effectiveness research, Mr. Fulgoni will highlight key trends in the industry as well as share insight into what’s working and what’s not when it comes to online advertising. |
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