|
|
comScore Ad Focus Ranking (U.S.)
July 2008
Total U.S. - Home, Work
and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
|
|
Rank
|
Property
|
Unique Visitors (000)
|
Reach %
|
|
Rank
|
Property
|
Unique Visitors (000)
|
Reach %
|
|
|
Total Internet : Total Audience
|
189,134
|
100%
|
|
|
|
|
|
|
1
|
Platform-A**†
|
171,062
|
90%
|
|
26
|
Undertone Networks**
|
81,372
|
43%
|
|
2
|
Yahoo! Network**
|
160,355
|
85%
|
|
27
|
Centro
|
78,276
|
41%
|
|
3
|
Google Ad Network**
|
153,529
|
81%
|
|
28
|
MYSPACE.COM*
|
75,295
|
40%
|
|
4
|
Specific Media**
|
153,258
|
81%
|
|
29
|
Vibrant Media**
|
73,978
|
39%
|
|
5
|
ValueClick Networks**
|
148,401
|
78%
|
|
30
|
Ybrant - Oridian - ADdynamix
Network**
|
73,461
|
39%
|
|
6
|
Tribal Fusion**
|
142,736
|
75%
|
|
31
|
YOUTUBE.COM
|
73,322
|
39%
|
|
7
|
Yahoo!
|
138,309
|
73%
|
|
32
|
NNN Total Newspapers: U.S.
|
69,184
|
37%
|
|
8
|
YuMe Video Network - Media Partners
††
|
136,455
|
72%
|
|
33
|
Gorilla Nation Media
|
65,759
|
35%
|
|
9
|
Google
|
133,184
|
70%
|
|
34
|
Ask Network
|
58,566
|
31%
|
|
10
|
adconion media group**
|
130,155
|
69%
|
|
35
|
MSN.COM Home Page
|
57,585
|
30%
|
|
11
|
Casale Media Network**
|
129,944
|
69%
|
|
36
|
EBAY.COM
|
57,007
|
30%
|
|
12
|
Traffic Marketplace**
|
127,758
|
68%
|
|
37
|
IAC Ad Solutions – Media Partners
|
54,639
|
29%
|
|
13
|
DRIVEpm**
|
125,312
|
66%
|
|
38
|
TattoMedia**
|
53,854
|
28%
|
|
14
|
Revenue Science**
|
123,381
|
65%
|
|
39
|
Kontera**
|
53,328
|
28%
|
|
15
|
interCLICK**
|
122,496
|
65%
|
|
40
|
AMAZON.COM
|
48,336
|
26%
|
|
16
|
24/7 Real Media**
|
120,359
|
64%
|
|
41
|
MapQuest
|
47,441
|
25%
|
|
17
|
AOL Media Network
|
111,396
|
59%
|
|
42
|
Vizi Inc**
|
47,408
|
25%
|
|
18
|
CPX Interactive**
|
110,918
|
59%
|
|
43
|
NNN Top 25
|
47,178
|
25%
|
|
19
|
MSN-Windows Live
|
105,967
|
56%
|
|
44
|
Real Cities Network
|
47,075
|
25%
|
|
20
|
Tremor Media - Media Partners
|
104,687
|
55%
|
|
45
|
IB Local Network
|
47,029
|
25%
|
|
21
|
ADSDAQ by ContextWeb**
|
103,431
|
55%
|
|
46
|
PrecisionClick**
|
43,605
|
23%
|
|
22
|
Turn, Inc**
|
93,171
|
49%
|
|
47
|
AdOn Network**
|
42,655
|
23%
|
|
23
|
Burst Media**
|
91,054
|
48%
|
|
48
|
Epic Advertising (Azoogle Network
Only)**
|
40,435
|
21%
|
|
24
|
Collective Media**
|
89,560
|
47%
|
|
49
|
FACEBOOK.COM
|
39,087
|
21%
|
|
25
|
AdBrite**
|
81,520
|
43%
|
|
50
|
EBAY.COM Home Page
|
38,732
|
20%
|
Reach %
denotes the percentage of the total Internet population that viewed a
particular entity at least once in July.
For instance, Yahoo! was seen by 73 percent of the 189 million Internet
users in July.
* Entity
has assigned some portion of traffic to other syndicated entities.
**
Denotes an advertising network.
† The Platform A ad network is an aggregation of ad servers used
by the following individual advertising network entities: Advertising.com,
Tacoda, AOL, Quigo and Userplane.
†† comScore has verified that a legitimate business relationship
exists between YuMe and Microsoft through documentation provided. Therefore the
YuMe Video Network – Media Partners entity meets all current rules for
inclusion as a custom entity in the Ad Focus category.
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