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Recent Media Coverage

Thousands of times each year, leading journalists and news organizations around the world turn to comScore for objective, accurate analysis of consumer behavior and market trends. Following are just a few examples of comScore data in the news in recent months:

7/17/2008 "We are pleased that recent data from ComScore reflects the dramatic growth we have experienced since the Company's inception," said Michael Mathews, CEO.
Fox Business
7/15/2008 I asked ComScore senior manager Andrew Lipsman what he made of Facebook’s gains in visitors. He said it’s hard to pinpoint exactly, but it’s probably a seasonal bump enjoyed by leisure-type Web sites.
Business Week
7/11/2008 comScore M:Metrics confirms that even on the slower 2.5G mobile network the iPhone has increased mobile internet consumption by a factor of 13 times for example in a category such as social networking
PC Advisor
7/10/2008 According to comScore Inc. 1.3 million people conducted 6.9 million searches for iPhone-related terms in the month of April - a full month before Steve Jobs announced the iPhone 3G...
Baltimore Sun
7/10/2008 Many U.S. sites now draw more than half of their audiences from international visitors but generate only about 5% of their revenue from that traffic, according to comScore Inc.
Wall Street Journal
7/8/2008 "comScore’s enviable position among agencies, marketers, and publishers was highlighted by 54% of respondents indicating that comScore is the audience measurement service of choice"
William Blair & Company
7/7/2008 "Our appearance in comScore is an important milestone as many of our advertising agency colleagues utilize this service to assist them in their media planning duties," says Robert Kada...
CNN Money
6/17/2008 comScore announced this week that McDonalds enjoyed the unprecedented attention of almost 600 million eyeballs in March with their display ads.
CNET
6/13/2008 If you want a little more information about online traffic, comScore has one solution.... The addition will provide marketers with more information with which to target ad campaigns
BizReports
6/10/2008 Booking Web sites run by hotel companies are solidifying their positions against third-party sites, like Travelocity, Expedia and Orbitz, according to data from comScore, an online research firm.
The New York Times
6/2/2008 Online retailers have begun to feel the sting of the weakening economy, as consumers are pulling back on discretionary spending to offset the rising costs of necessities, according to comScore.
Mediapost
5/16/2008 "comScore has some terrific data for Google ... comScore's piece of the puzzle was spot on."
CNBC's Mad Money
5/12/2008 "comScore is a research firm with a unique approach to examining internet behavior."
Risk Information: Auto Insurance Report
5/7/2008 "comScore's U.S. Paid Click Data Mirrors Google's U.S. Revenue Trend"
The May Report
4/21/2008 "We believe that the product is highly differentiated from the competition and came away impressed by the capabilities of Ad Metrix."
William Morrison, Partner, Sr. Internet Analyst, ThinkPanmure (formerly ThinkEquity)
4/21/2008 "comScore figures are an indicator of what is going on with ads on Google search proper"
TechCrunch
4/21/2008 "comScore's data about Google's US paid clicks ... was not just directionally accurate, but close to being plain old accurate"
Silicon Alley Insider
4/14/2008 “A New, Improved Search Marketing Tool - Looking for insights on searcher demographics, behaviors, and traffic patterns on yours and rivals' sites? You might try looking here.”
The ClickZ Network
3/28/2008 "GM, Toyota and Honda were the heaviest online advertisers among auto companies in January, according to new data from comScore Ad Metrix"
ClickZ
3/26/2008 "comScore has delivered its paid click report for February – also known as the most anticipated metric in the Web world these days…"
Larry Dignan, Editor in Chief, ZDNet
3/18/2008 "comScore analysis revealed that the Internet now delivers "50% more" gross rating points than television"
MediaPost
3/13/2008 "Some analysts questioned the price paid for Bebo - $850m for around 22 million monthly unique users worldwide according to comScore"
The Guardian
2/15/2008 "Heavy Web video viewers favor niche sites while moderate ones tune into network television outposts online, according to a new study from comScore and Media Contacts"
MediaPost
2/14/2008 "comScore Networks research from November 2007 confirmed Yahoo's online display advertising leadership, with almost 19 percent of the market"
Washington Post
2/13/2008 "In December, nearly 141 million U.S. Internet users watched more than 10 billion videos, according to research firm comScore Inc."
Los Angeles Times
2/1/2008 "Microsoft and Yahoo would have a 33 percent share of the U.S. search market, according to the latest data from comScore Media Metrix."
New York Times