comScore Reports that 26 Million People Watched More Than 3 Billion Videos Online in Germany in May 2008
3 out of 4 German Internet Users Watched Online Video During the Month
LONDON, U.K., July 16, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that nearly 26 million German Internet users viewed more than 3 billion videos online in May 2008. comScore Video Metrix, which was the first online video measurement service introduced into the U.S. more than two years ago, is the only service of its kind in Germany.
Google Sites Ranks as Most Popular Online Video Viewing Property
Google Sites, driven by the popularity of YouTube.com (which accounted for 97percent of all videos viewed on the property in May), attracted 38.2 percent of all online videos viewed in Germany. French media property, Vivendi, owner of Universal Music Group, ranked second with a 2.1 percent share, followed by two German properties, RTL Group Sites (1.8 percent) and ProSiebenSat1 Sites (1.7 percent).
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Top German Online Video Properties* Ranked by Videos Viewed May 2008 Total Germany – Age 15+, Home & Work Locations** Source: comScore Video Metrix |
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| Property | Videos (000) | Share (%) of Videos |
| Total Internet | 3,006,991 | 100.0% |
| Google Sites | 1,147,368 | 38.2% |
| Vivendi | 62,637 | 2.1% |
| RTL Group Sites | 54,767 | 1.8% |
| ProSiebenSat1 Sites | 52,037 | 1.7% |
| Megavideo.com | 20,979 | 0.7% |
| Yahoo! Sites | 14,589 | 0.5% |
| Netlog.com | 11,489 | 0.4% |
| Viacom Digital | 11,149 | 0.4% |
| Microsoft Sites | 10,783 | 0.4% |
| Veoh.com | 10,093 | 0.3% |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
**Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.
German Internet Users Watched 116 Videos per Viewer in May
30 million German Internet users watched an average of 116 videos per viewer in May. Google Sites attracted the most viewers (14.9 million), who watched an average of 76.8 videos per person. Vivendi drew the second most viewers (12.7 million), followed by ProSiebenSat1 Sites (5.3 million), and RTL Group Sites (3.9 million).
| Top German Online Video Properties* Ranked by Total Unique Viewers May 2008 Total Germany – Age 15+, Home & Work Locations** Source: comScore Video Metrix |
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| Property | Total Unique Viewers (000) | Average Videos per Viewer |
| Total Internet | 25,980 | 115.7 |
| Google Sites | 14,945 | 76.8 |
| Vivendi | 12,721 | 4.9 |
| ProSiebenSat1 Sites | 5,345 | 9.7 |
| RTL Group Sites | 3,859 | 14.2 |
| Microsoft Sites | 2,453 | 4.4 |
| Viacom Digital | 1,802 | 6.2 |
| Fox Interactive Media | 1,747 | 3.9 |
| Yahoo! Sites | 1,665 | 8.8 |
| Megavideo.com | 1,545 | 13.6 |
| Axel Springer AG | 1,534 | 3.9 |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
**Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.
Other notable findings from May 2008 include:
- 74.7 percent of the total German Internet audience viewed online video.
- 14.8 million viewers watched over 1 billion videos on YouTube.com (75.4 videos per viewer).
- The average online video duration was 4.0 minutes, the highest of any of the five comScore Video Metrix countries (which also include the U.S., Canada, France and Germany).
- The combined German online video viewing audience watched a total 202 million hours of video content.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
Contact:
Berit Block
comScore, Inc.
+ 44 (0) 203-111-1758
worldpress@comscore.com
