comScore Media Metrix
comScore Media Metrix, the flagship service from comScore, delivers the most accurate and comprehensive Internet audience ratings available today.

• Worldwide Internet audience measurement in over thirty countries
• Measurement of 101 U.S. local markets
• Online media usage metrics for home, work and university audiences
• Demographic analysis
• Online buying power metrics to segment audiences based on actual consumer purchases
• Qualitative consumer gathered by survey integrated with online browsing measures

comScore Media Metrix is ideal for research requiring analysis of online visitation trends, such as category of site or demographic of visitor. comScore Media Metrix is also an excellent aid for teaching students how to plan advertising and branding campaigns.

comScore Media Metrix is a Web-based reporting tool updated on a monthly basis.

Disaggregated Datasets
comScore disaggregated datasets contain the domain-level browsing and buying details of a random sample of more than 50,000 machines randomly selected from the comScore panel of 2 million consumers. Data reported include:

• All Web browsing/ session measures
• All purchase activity, including products purchased, 60 product categories, and total basket amounts.
• Machine-level demographic information

comScore currently publishes datasets from 2002, 2004, 2006 and 2007. Subscriptions give university-wide access and are available via Wharton Research Data Services (WRDS).

For more information about comScore data for academic researchers call 312-775-6610 or contact us online.