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BAR® for the Consumer Packaged Goods Industry
Behavior Activated Research (BAR®)
is a unique survey research application that combines comScore's
expertise with the enhanced targeting capabilities of Catalina
Marketing. Through BAR®, comScore capitalizes on the breadth
of the Catalina printer network to issue consumer survey invitations
based on known purchase behavior.
Enhanced Targeting Capabilities
Using the Catalina printer network, which is installed in 18,000
stores in 99 U.S. markets, comScore targets brand or category
buyers, including niche groups and hard-to-reach consumer segments.
Based on actual purchase behavior — either current or historical
purchases — consumers receive a retailer-specific survey invitation,
complete with a unique PIN number and details for completing
the survey online or by calling a toll-free phone number.
BAR® survey invitations can be triggered by:
- Brand purchases — even competitive brands
- Category purchases
- Purchase frequency — high, medium, or low
- High value purchasers
- Brand switchers
- Brand buyers at specific retailers
Research Applications
BAR® offers CPG firms, manufacturers and retailers the
ability to obtain key consumer insight to aid business decisions
in a number of areas including
- Customer satisfaction
- New product development
- Competitive intelligence and assessment of competitive
threats
- Brand share and equity tracking
- Advertising effectiveness
- Category management
comScore's Expertise
comScore's experienced industry experts and analysts work
closely with clients to identify their business objectives
and determine how they can best apply and benefit from comScore's
unique research applications such as BAR® and comScore's
vast databases of consumer behavior. comScore is committed
to helping clients achieve maximum return on their information
and research investments.
For more information about how comScore can help you raise
the BAR®, call 312-775-6537,
or submit an online information
request.
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