CPG, Retail, Auto, Travel Firms and Others Improve Marketing Strategies with comScore Marketing Solutions

comScore Marketing Solutions enable clients to design more powerful marketing strategies that increase sales, reduce costs, deepen customer relationships and ultimately achieve superior ROI.

comScore Marketing Solutions combine the full firepower of the largest consumer measurement system of its kind with the unmatched expertise of comScore analysts, to deliver insight unavailable from any other source. These information and consulting services are customized to meet the unique needs of marketers in industries such as:

For more information about Marketing Solutions for key industries, please click on one of the industries above. Or contact us by phone at 866-638-3835 or submit an online information request.

“We worked with comScore Networks, one of the leading Internet consumer research firms, to look at the relationship between Direct Mail and online shopping behavior. Here's what they found:

- More than 8 out of 10
  people said it was easier to
  shop online after receiving a
  catalog.

- Online shoppers who
  received a Direct Mail piece
  were almost twice as likely to
  buy as those who only
  received Internet
  advertising.

- If that Direct Mail piece was
  a catalog, the results
  were even better.

- People who received Direct
  Mail bought one-and-a-half
  times more merchandise on
  retailers' web sites than
  those who were contacted
  only through the Internet.

That's information that flies in the face of conventional wisdom. It's also information that can help you build a better bond with customers and increase your business and your profitability.”

John E. Potter
Postmaster General/ CEO
USPS

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