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Media Solutions
comScore has extensive experience
serving the media industry with innovative solutions; indeed,
Media Metrix pioneered the Internet Audience Measurement business
nearly a decade ago. And, comScore's founders previously developed
media testing and modeling techniques that are now staples of
consumer marketing research.
The Convergence of Innovation and Tradition in Media Research
and Analysis
Using comScore data, comScore's experienced analysts offer insight
to help quantify, and capitalize on, the impact of the Internet
on our media clients' businesses, and help them:
- Measure the effectiveness of the Internet by applying
traditional media measurement techniques
- Integrate and optimize the Internet within multi-channel
marketing strategies
- Reap the unique benefits of the Internet as an advertising
and revenue vehicle for the media industry
Through a broad range of metrics including Web-wide browsing
behavior, demographics, lifestyles, attitudes, and online and
offline spending habits, comScore helps clients:
Measure the efficiency and effectiveness of online advertising
by:
- Providing reach and frequency measurement tools that
use traditional impression and GRP measures, to power agencies'
media buying decisions and enable publishers to demonstrate
ability to achieve specific reach or frequency objectives against
targeted audiences
- Combining traditional survey research with passively
observed consumer behavior to provide a more complete picture
of ad effectiveness, measuring success through observed Web
site visitation, purchasing, and search behavior, in combination
with the traditional attitudinal and purchase intent metrics
Increase revenue through paid content initiatives - such
as online subscriptions - by:
- Tracking new and existing subscriptions to profile
active subscribers, evaluate share and loyalty performance
versus competitive offerings, and research specific issues
related to subscription initiatives
Understand activity in the fast-growing online Search market
by:
- Tracking the volume of competitive search activity
- by location and keyword - with the comScore Media Metrix
Online Search Solutions
- Digging deeper with custom analyses that include segmentation
of searchers and click-through rates by search activity
Custom Solutions
The comScore Media Solutions team regularly works with clients
to craft custom solutions that address specific needs across
and beyond those outlined above.
For more information about the full range of products and
services for media companies, please call
866-638-3835
or submit an online information request.
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