comScore Arbitron Online Radio Ratings provides traditional broadcast-type ratings for the online radio industry through a collaboration between comScore and Arbitron.

comScore Arbitron Online Radio Ratings allows online radio to be planned and bought using the same metrics as those used by traditional radio: providing average quarter-hour and cume audience estimates for traditional broadcast dayparts and demographics as well as TSL metrics on levels of user engagement.

Advertisers rely on comScore Arbitron Online Radio Ratings to evaluate specific channels and times of day to ensure optimal reach of target audiences. Radio stations use the report to more effectively sell their ad inventory.

For more information on how the comScore Media and Entertainment Solutions group can help you better understand today's consumer streaming market, please call 866-276-6972 or contact us online.