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Pharmaceutical Solutions
The Internet has profoundly changed the way people handle
their health needs. Millions of consumers now seek online
guidance for prescription and over-the-counter drugs and other
treatments. What they find online influences their immediate
treatment plans, brand perceptions - even brand product requests
from providers.
comScore Pharmaceutical Solutions deliver the in-depth information
needed to understand the impact that brand, condition-specific,
and health portal Web sites have on consumers' brand awareness,
conversion, and patient compliance. comScore delivers actionable
insight to help refine consumer profiles, identify key alliances,
optimize key interactive marketing initiatives, benchmark
against the competition and truly measure the ROI of Web site
and online marketing programs.
Benchmark Online Program Effectiveness
Using comScore Pharmaceutical Solutions, comScore clients
can easily compare and contrast their own sites' performance
against competitive and perceived "best-of-class"
sites to evaluate the effectiveness of online programs, emulate
effective strategies, and establish best practices. comScore
delivers the competitive perspective necessary to:
- Understand the competitive landscape of drug and research
sites - which sites dominate in terms of amounts purchased,
unique visitors, time spent, pages viewed, and more
- Establish baseline metrics from which to measure site
performance and marketing campaign effectiveness
- Identify potential competitive threats, or changes
in activity
Calculate ROI in Precise New Ways
By linking online behavior with PBM prescription data, comScore
measures the impact of specific Web sites and online advertising
on patient conversion, compliance and persistency. This information
enables comScore clients to:
- Measure marketing effectiveness by comparing conversion
among groups of "test and control" consumers
- Determine the key drivers of lift
Identify Partners and Alliances
comScore identifies the brand, health, condition, and lifestyle
sites frequented by targeted patient and physician groups.
Armed with this precise insight, clients are positioned to:
- Refine media plans to optimize online buys and better
target marketing messages
- Develop content partnerships that build brand preference
and drive offline behavior
- Develop partnerships with sites that attract high concentrations
of competitors' visitors
Optimize Content and Increase Messaging Impact
With the deep consumer insight provided by comScore, clients
can develop and optimize their site's content to address the
needs of their target audience. comScore helps clients:
- Find content and tone that resonate with their target
audience
- Create effective online and offline content to promote
patient retention, treatment compliance and brand awareness
- Determine how frequently content needs to be updated
based on site visit patterns
Gain Deep Insight through Attitudinal and Segmentation Research
comScore Insights provide clients with the ability to conduct
survey research studies using comScore panelists focused on
a wide range of online and offline issues, including purchase
intent, barriers to purchasing, attitudes towards competitive
products/ services - and more. By integrating this attitudinal
information with comScore's vast proprietary database of online
behavior, comScore delivers powerful insights into the drivers
of specific behaviors, helping marketers to devise more effective
sales and marketing strategies.
For more information on how comScore can help guide the
critical decisions you face, contact comScore Pharmaceutical
Solutions at 703-438-2019 or submit an online
information
request.
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