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Retail Solutions
comScore Retail Solutions are formulated to meet the unique
needs of retailers by providing insight into consumer shopping
and buying that occurs on the Web, while also detailing the
impact of online activity on offline purchases. Although retailers
routinely gather information about consumer purchases on their
own Web sites, comScore Retail Solutions provides vital intelligence
to help retailers understand what their customers buy - and
how much they spend - on competitive Web sites.
comScore Retail Solutions integrate demographic profiles of
consumers with Internet surfing patterns, spending data and
attitudinal information to deliver analyses designed to meet
retailers' specialized information needs. Examples of these
solutions include:
Visitor Non-Buyer (VNB) Analysis
The VNB analysis helps retailers understand the drivers of
the behavior of consumers who visit their Web site, but leave
without making a purchase. Because comScore captures the purchasing
patterns of those VNBs on competitive sites, retailers can
advance beyond conversion rate metrics to measure lost sales.
comScore also helps retailers better understand factors contributing
to lost sales, including product offerings, price, promotions
and product placement on competitive sites.
Online/ Offline Analysis
comScore's Online/ Offline Analysis helps retailers better
understand the impact of their multi-channel presence and
online marketing efforts - such as search marketing - on purchase
habits and transaction sizes at retail. This enables retailers
to quantify the impact of their online efforts on total sales
and apply a fact-based approach to determine the ROI from
online marketing efforts, including the effect on offline
purchases.
Database Matching
comScore can easily conduct a privacy-protected match of its
panel database with a retailers' loyalty card or frequent
shopper database. The resulting integrated data can be used
to better understand the online behavior of key offline-buying
segments. The integrated data can also be used to develop
algorithms to "score" a retailer's consumer files
and drive more effective direct marketing campaigns.
Competitor Performance Report
The comScore Competitor Performance Report offers retailers
valuable information to benchmark performance against other
Web sites within their category-specific competitive set,
e.g. mass merchants, office supply retailers, apparel/accessory
retailers, etc. This analysis includes comparisons of site
visiting metrics — including conversion rates, average dollars
spent per transaction, average minutes per visit and dollar
share of category transactions. Competitor Performance Reports
also enable retailers to assess degrees of consumer loyalty
and levels of comparison shopping.
comScore Insights
comScore Insights provide clients with the ability to conduct
survey research studies using comScore panelists focused on
a wide range of online and offline issues, including customer
satisfaction, purchase intent, attitudes towards competitive
sites and services — and more. By integrating this attitudinal
information with comScore's database of online behavior, comScore
can deliver powerful insight into the drivers of consumer
purchasing, helping retailers devise more effective sales
and marketing strategies, both online and at retail.
For more information about how comScore Retail Solutions
can help deepen your customer knowledge and improve your marketing
strategies, please call 312-775-6628 or submit
an online information
request.
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