comScore Technology Solutions monitors a global panel of over two million consumers who have given comScore permission to confidentially monitor their browsing and transactional behavior. Through proprietary technology, comScore also gathers rich detail on consumers’ computers – including technology profiles for hardware configurations, file structures, and installed software applications. The combination of detailed technology profiles with consumer demographic and Internet-usage behavior data results in deep market insights for software, gaming and hardware product development teams and marketers.

comScore also combines its data and analysis with powerful survey research to provide technology firms with actionable intelligence on consumer browsing, shopping and purchasing behavior across the Web and at retail.

With these powerful data, comScore Technology Solutions provides a 360-degree view of the consumer to:

• Gain perspective on the competitive technology landscape
• Aid product development
• Create more effective marketing
• Shed light on the ROI of online advertising
• Understand and optimize search advertising (including paid and organic, competitive analysis, and the latent and offline impact of search)

• Hardware/System Data: system manufacturer, processor name/type, operating system, service pack, CPU, RAM, hard drive size, screen resolution, and more.
• Software Data: installed programs and version number (including .exe, select .dll and registry values), usage duration, default browser and browser settings, number and size of data files (including Word, Excel, and pdf), and multimedia file types (including jpg, mpg, and mp3).

• Capitalize on current trends in technology
• Gain an industry-insider look at common computer setups
• Understand the competitive landscape
• Discover suitable technology partners

• Understand your customer
• Identify powerful co-marketing partners.
• Design more effective marketing and advertising programs
• Measure campaign effectiveness

>> Click here for more information about Tech Metrix.

Clients work directly with a CSS research manager, a specialist in online research methodologies, to translate their research objectives into successful and professionally managed projects that provide valuable insight. CSS has experience conducting survey research around the globe, in multiple languages, and offers both quantitative and qualitative services.

>> Click here for more information about SurveySite.

For more information about how comScore Technology Solutions and comScore SurveySite can help deepen your customer knowledge and improve your marketing strategies, please call 312-775-6511 or submit an online information request.