» CLIENT LOGIN
 SEARCH
» PRIVACY POLICY
Telecommunication Solutions

The Internet has quickly become an integral marketing, sales, and service channel for the telecommunications industry. comScore provides the data to help drive business decisions and optimize online and offline channel strategies in these critical areas:
  • Online bill pay and customer service conversion
  • Consumer segmentation and profiling
  • Marketing tactics
  • E-commerce strategies
  • Competitive benchmarking

comScore provides a macro view of the dial-up and broadband industry, both nationally and in more than one hundred local markets, enabling clients to make critical business decisions based on actual consumer behavior. Some examples of available analyses include:

Industry Metrics
  • Local and national market share, by ISP and by connection type (dial-up versus broadband)
  • Migration of customers from dial-up to broadband with associated demographics, by ISP provider
  • True network and throughput performance metrics, by market and by ISP provider

Customer Segmentation
  • Customer satisfaction surveys for all competitors, by local market and by connection type
  • Online behavioral segmentation projects based, for example, on content preferences or Web sites visited
  • Attitudinal segmentation projects
  • Predictive behavior models for customer segments based on recent activity

Planning and Satisfaction
  • Customer usage intensity, by location, connection type and by provider
  • Customer loyalty, by location, connection type, and by provider
  • Tiered pricing planning, based on actual customer usage
  • Identification of competitive vulnerabilities across a client's subscriber base - or competitive subscriber bases - associated with certain online customer satisfaction metrics

Insight into Consumers' Attitudes and Intent
comScore Insights provide clients with the ability to conduct survey research studies using comScore panelists that can be focused on a wide range of online and offline issues. By integrating this attitudinal information with comScore's database of online behavior, comScore delivers powerful insights into the drivers of specific behaviors, helping marketers to devise more effective sales and marketing strategies.

comScore delivers the empirical data needed to understand online competition, emulate the best practices of industry leaders, and better target marketing messages, partnerships, ad placement, and member loyalty programs. For more information on how comScore can help you make the critical decisions you face, please contact comScore Telecommunications Solutions at 703-438-2078 or submit an online information request.