- March 25, 2021

Linear TV vs OTT: What's the Drama?

Download our brand-new report Linear TV vs OTT: What’s the Drama? now.

To address questions around how to reach niche, valuable segments on both Linear TV and OTT we looked at what type of content attracts the largest audiences, and how much time is spent watching different types of content. We also looked at whether people who watch content through SVOD services have preferences that are different from those who watch Linear TV services. Finally, we took steps towards answering the question of how to reach viewers of ad-free SVOD content.

Some of the aspects covered in this report are:

  • The top genres enjoyed by TV viewers
  • How viewing behaviour varies between linear TV and OTT
  • How advertisers can leverage, find and target OTT viewers elsewhere

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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