2024 State of Gaming Report
What’s Old is New Again: The Renaissance of Contextual Targeting
Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem
How Retailers Can Close the Loop between Planning and Sales in a Cross-Chan...
No time of the year is more competitive for retailers than the holiday season. With such concentrated advertising and buying activity, winning the hearts and minds of consumers is a challenge – but th...
How Granular Data Improves Cross-Platform Targeting
Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...
A New Model For Cross-Platform Measurement
At the Advertising Research Foundation (ARF) Annual Conference, our CEO Gian Fulgoni spoke about the new model for cross-platform measurement.
An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...
Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel
The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...
Comscore in Journal of Advertising Research on How Marketers Can Minimize L...
Comscore Q1 2016 Advertising Benchmarks
Will digital ads outpace TV?
Is the Future of TV Programmatic?
AppNexus Joins Comscore Industry Trust
Comscore Acquires Proximic to Bring Enhanced Trust and Transparency to Digi...
Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic
Ad Fraud and Non-Human Traffic: How Rampant is the Problem?
It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni