More Insights

Activating Comscore Segments for Improved ROI

Selecting Segments Amid Programmatic Clutter

Balancing Contextual and Audience Targeting

Today’s programmatic buyers often choose between two key targeting strategies: contextual and audience. Hear Comscore partners share their thoughts on the advantages of each – and why media buyers sho...

Pioneering the Next Frontier in Programmatic

Is TV dead? No… It's simply advanced

Oracle Data Cloud Names Comscore to Premier Data Provider Program

As you may have seen, Oracle Data Cloud recently unveiled a new Premier Data Provider program, which is designed to make it easier for media buyers to identify and activate high-quality, relevant and...

Comscore offers new audience targeting to solve for programmatic TV challen...

More Front-End Automation Needed For Addressable TV: DISH’s Arrix

Taking Your TV Campaign the Extra OTT Mile

Ad Targeting in the Age of Privacy

What’s Old is New Again: The Renaissance of Contextual Targeting

Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem

How Retailers Can Close the Loop between Planning and Sales in a Cross-Chan...

How Granular Data Improves Cross-Platform Targeting

Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...

A New Model For Cross-Platform Measurement

An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel