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A New Model For Cross-Platform Measurement

An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

Comscore recently conducted research examining the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites compared to non-member sites. DCN is a c...

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

Comscore Q1 2016 Advertising Benchmarks

This infographic looks at how ad blocking, invalid traffic and viewability are impacting ad delivery across the globe and what the industry can do to tackle these challenges.

Will digital ads outpace TV?

Is the Future of TV Programmatic?

AppNexus Joins Comscore Industry Trust

Comscore Acquires Proximic to Bring Enhanced Trust and Transparency to Digi...

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni

Realizing the Promise of Programmatic through Comscore Industry Trust

Unlocking Programmatic’s Potential: Introducing Comscore Industry Trust

Transparency and Data Branding in the Age of Programmatic

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

The Top Ten Burning Issues in Digital