More Insights

What’s Old is New Again: The Renaissance of Contextual Targeting

Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem

How Retailers Can Close the Loop between Planning and Sales in a Cross-Chan...

No time of the year is more competitive for retailers than the holiday season. With such concentrated advertising and buying activity, winning the hearts and minds of consumers is a challenge – but th...

How Granular Data Improves Cross-Platform Targeting

Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...

A New Model For Cross-Platform Measurement

At the Advertising Research Foundation (ARF) Annual Conference, our CEO Gian Fulgoni spoke about the new model for cross-platform measurement.

An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

Comscore Q1 2016 Advertising Benchmarks

Will digital ads outpace TV?

Is the Future of TV Programmatic?

AppNexus Joins Comscore Industry Trust

Comscore Acquires Proximic to Bring Enhanced Trust and Transparency to Digi...

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni