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Solving the Multi-Platform Video Measurement Challenge

Half of Millennial Netflix Viewers Stream Video on Mobile

How to Avoid the Creep Factor with IoT Technology?

Last week Comscore attended the Digital Analytics Association (DAA) Seattle Symposium hosted at the Microsoft Conference Center in Seattle, WA. The event included frequently visited topics such as loc...

The U.S. Total Video Report

Captivating the Consumer in an Omni-Channel World: The State of Online Reta...

The Perils of Survey Data in Cross-Platform Measurement

Cross-platform measurement is one of the most important topics on marketers’ agenda. Among the key objectives is gaining an understanding of how consumers spread their time and spending across devices...

Six Questions: Gian Fulgoni, Comscore

From TV to Total Video: How Integrated Video Planning Can Transition Advert...

5 Principles of Comscore Total Video

From TV to Total Video

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bh...

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Social Media Monetization in a Mobile First World

Cross-Platform: A Reality Check

Brave New Digital World: From Content to Commerce

UbiquiTV: Video Fragmentation is the New Reality

Media Metrix Multi-Platform: The Next Generation of Digital Audience Measur...

Multi-Platform Media Usage is Not a Zero Sum Game