2024 State of Gaming Report
Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President... Read more
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Football Audience Playbook
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
Third-Party Cookie Deprecation Is Still on the Horizon. Keep Your Foot on t...
ID-Free Targeting that Performs
Ad Optimization and Cutting Through the Noise in a Crowded Media Year
Key takeaways from the IAB Annual Leadership Meeting 2024
It’s All About Audience Reach Across Screens: Key Themes from CES 2024
Enter Generative AI Search
Generative AI: writing, editing and designing in 2023
Generative Artificial Intelligence software readily accessible for people to use for personal and professional projects has reached many new milestones in 2023, and deep-learning models that generate...
Next-Gen Measurement: AI, Automation and Big Data