2024 State of Gaming Report
Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President... Read more
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Football Audience Playbook
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
Celebrating Comscore’s 25th Anniversary
Growing Big Game Audiences in 2024
Fast Facts: Chinese New Year 2024 on social media
The Year of the Dragon unleashes a global celebration. Check out how social media celebrated Chinese New Year, 2024 in this easy-to-digest infographic.
Scoring on the Madness of March
Ad Optimization and Cutting Through the Noise in a Crowded Media Year
3 Ways Political Advertisers Can Win With CTV in 2024
Another presidential election year is upon us. Same old, same old, right? Not quite.
It’s All About Audience Reach Across Screens: Key Themes from CES 2024
Closed Loop Cross-Platform Audience Reach with Comscore
Concert Movies Sing at The Box Office!
Thanksgiving Leftovers Are a Treat at the Box