2024 State of Gaming Report
Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President... Read more
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Football Audience Playbook
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
Top 3 Holiday Shopping Predictions for 2023
Unwrap the Holiday Segment Guide - Your Essential Ad Targeting Resource for...
What social marketers need to know for this year’s holiday sales
As Black Friday, Cyber Monday, and more approach, marketers and advertisers in the retail space always feel the pressure to ensure the best results heading into the end of the year.
Do you have your Halloween costume yet?
2022 State of Retail: How to Thrive in the Retail Space
‘Big 3’ Holiday Days Exceed $22 Billion in Online Spending, Grow 25 Percent...
Top spending day Cyber Monday grew 24 percent to $9.8 billion, while earlier start to holiday shopping season saw online sales pulled forward to Thanksgiving and Black Friday.
Consumers Flock to Sports & Outdoor Website Categories
Consumer Trends Highlight a Positive Shift for Several Travel Categories
Consumer Trends in Online Retail Continue to Shift During the Coronavirus P...
Travel Categories Continue to Highlight Major Downturn During Pandemic