2024 State of Gaming Report
Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President... Read more
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Football Audience Playbook
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
Enter Generative AI Search
Video Gaming Insights
Comscore and Microsoft Partner to Provide Big Data Mining and Visualization...
Comscore and Microsoft Power BI, a business analytics service, will be releasing a solution this summer that allows business users to access and understand their data in a matter of minutes. The solut...
Smartphone Market Led by Android in Software, iPhone in Hardware
New study finds that the IAB's Mobile Rising Star ad formats are more likel...
Comscore at the NewFronts: UbiquiTV is the New Reality
At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium cont...
Android Captures Majority Share of US Smartphone Market
Google Reaches 1 Billion Global Visitors
Mobile Mondays Top US Smartphone Platforms
Android Takes Lead in U.S. Smartphone Market