2024 State of Gaming Report
Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President... Read more
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Football Audience Playbook
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
Enter Generative AI Search
Media Consumption during the Coronavirus Pandemic
Leveraging Digital Platforms to Drive Live Sports Tune-In
More than 90 percent of linear sports content is viewed live, making it a valuable place for advertisers to reach engaged audiences.* In fact, $10.3 billion in ad dollars were spent on sports programm...
2017 State of Travel
Warc Webinar: 5 Digital Marketing Lessons from Comscore
2015 U.S. Digital Future in Focus
The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in rec...
Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...
NCAA March Madness Online
Optimizing Content and Marketing Strategies for Today’s Health Insurance Sh...
Mobile Path to Purchase