A global automaker seeks to identify the publisher partners providing the most reach to a unique psychographic audience segment to increase spend on networks where those audiences are consuming content and boost overall campaign ROI.
Target using Proximic by Comscore’s audiences to maximize reach and solve signal loss
Measure person-level reach to these key psychographic audience targets by publisher
Optimize the campaign by focusing spend on partners that excel at reaching crucial audience segment
The agency was able to identify specific publisher partners that reached these advanced audience segments and increased spend on those networks for the second portion of the flight to optimize target reach.
Inventory served to Network 1 reached over 41% of the primary advanced audience target where other publishers fell short.