Comscore Predictive Audiences Drive Campaign Performance for QSR Brand

H&L Partners
H&L used Comscore's privacy-friendly contextual audiences to help a leading QSR brand achieve the same performance as cookie-based targeting solutions at a fraction of the cost.

In addition, Comscore Predictive Audiences significantly outperformed other leading AI contextual segments.

Are you ready to learn what Comscore Predictive audiences can do for your ad campaigns?

Compared to competitor behavioral audience
‐34%
Cost-Per-Click
Compared to competitor AI Contextual
+129%
Click-Through-Rate
‐59%
Cost-Per-Click

The Scenario

H&L’s client, a leading QSR advertiser, seeks most effective targeting to drive campaign performance for an awareness engagement campaign.

The Solution

Number 1

H&L selects 3 types of targeting segments from different third-party data providers to test performance: Comscore Predictive Audiences, Competitor AI Contextual Segments and 3rd Party QSR Audiences.

Number 2

H&L runs a competitive evaluation testing the three data targets, holding all other parameters constant.

Number 3

H&L measures campaign performance of each targeting tactic based on the following KPI's: Click-through-rate and Cost-per-click.

The Results

Leading QSR brand achieved the same performance at a lower cost using Comscore Predictive Audiences vs traditional ID-based audiences.

Click-through rate

Comscore Predictive Audiences drive similar performance as behavioral audience.

Cost-Per-Click

Comscore is significantly more cost efficient in driving engagement.


In addition, Comscore Predictive Audiences significantly outperformed other leading AI contextual segments

Click-through rate

Comscore Predictive Audiences far exceed performance of other AI contextual segments.

Cost-Per-Click

Comscore Predictive Audiences drive significant cost savings.