Analyze social branded content from both advertiser and publisher perspectives and demonstrates the true power of your owned social by understanding your engaged social audiences and how you rank against competitive brands.
The PowerRankings module provides standardized social media performance measurement at the parent company level, creating the first holistic view that enables marketers, agencies, and researchers to evaluate social media audiences like web and TV audiences.
Analyze audience behaviors across social platforms with the Affinity module to know which brands, media and product categories your audience (and your competitors’ audiences) care most about for strategic intelligence.
Partnership Explorer provides advertiser intelligence and real insights into the branded content landscape, giving your team the upper hand in planning and executing leading campaigns.