An international car manufacturer sought to understand diminishing reach returns to optimize advertising campaign duration for efficient resource allocation.
Implement CCR using Comscore’s easy-to-append digital tag to capture valuable Reach, Frequency, and Unique Audience metrics for the campaign.
Measure the complete campaign flight to strategically analyze daily Reach and Frequency dynamics and pinpoint audience saturation thresholds.
Optimize the duration of upcoming ad campaigns for maximum reach efficiency, eliminating unnecessary ad spend while achieving peak audience Reach and Frequency.
The client was able to identify the optimal end point for future campaigns of similar scope to conserve ad spend.
The client leveraged this data to strategize the ideal duration for upcoming campaigns of similar scale, unlocking budget allocation for premium inventory acquisition.