If you took away one thing from this year’s UpFronts it was likely about the growing popularity of connected TV.
Content is being developed for streaming across connected TV devices at an exponential rate and advertisers are having to quickly learn how to adapt their targeting strategies in order to reach these audiences.
But just how popular is streaming? Take a look at the stats below.
Data source: Comscore CTVi, April 2023
With our new, show-level streaming audiences, advertisers can reach viewers of today’s most streamed shows such as Yellowstone, Ted Lasso, Wednesday, Jack Ryan and hundreds more.
Backed by our Predictive Audience technology, these show-level streaming audiences provide maximum cross-platform reach and campaign efficiency, without signal loss limitations.
Create your custom show-level streaming audience in the self-service Proximic Activation Platform or contact our account management team for support.
Proximic by Comscore offers programmatic targeting segments backed by Comscore’s massive cross-platform media consumption datasets and sophisticated AI technology, delivered with and without IDs for maximum scale.
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